Branding vs Marketing: What’s the Difference
Succeeding on both fronts starts with differentiating between the two
The words “brand” and “branding” are so often used interchangeably with “marketing” and “logo” that it’s easy to feel befuddled by the difference. So, what’s the actual difference between your brand, your marketing and your logo?
The Marvelous Mentor
Chris Johnson’s massive success affords next-gen business leaders the opportunity to grow
In the coming months, Chris Johnson will ask a lot of his employees, whose average age is just 24 years old. He expects to do $30 million in retail sales this third year of manufacturing, recently signed a powerful licensing deal with Disney’s Marvel, and plans to expand from the four products currently on shelves to more than 100 next year. But Johnson’s hiring strategy emphasizes passion over experience, something he says his team has in spades.
Is Equity Crowdfunding a Wise Investment?
Welcome to the Neighborhood
Cask & Barrel brings approachable dining to Del Paso Boulevard
At Cask & Barrel in north Sacramento, there are no entrees. The restaurant has a small kitchen staff and high-end food at low prices. Chef Gabriel Glasier and his pastry chef, business partner and fiancée, Kristel Flores, are bringing something different to a corner of Del Paso Boulevard that’s proved to be enigmatic, to say the least, for two decades.
Send in the Crowd
Equity crowdfunding offers small investors a slice of the pie, but will they take a giant hit?
Pauline Marx, 63, had been a pretty conventional investor in stocks and bonds until April 2014. But to her, the rock-bottom interest rates on fixed-income tools like Treasury bills and CDs felt like stuffing money under the mattress.Then a friend told her about Fundrise, a website that lets investors buy small shares of real estate ventures around the country.
Next-Gen Business Park Planned in Davis
The developers behind the Mace Ranch Innovation Center intend to stay true to the city’s character
A new business park is coming to Davis — but maybe don’t call it a “business park” if you’re talking to project manager Dan Ramos.
Budget-Busting Childcare Costs Are Talk of U.S. Campaign Trail
Policy makers are responding to the cries of parents who are forced to choose between paying childcare bills, which have climbed more than twice as fast as overall inflation since the end of 1990, or foregoing work. The soaring costs crowd out other forms of household spending, distorting the biggest part of the U.S. economy.
Panoramic Magic
A Rancho Cordova-based company thinks big to draw people back to theaters, while navigating aging industry standards
Movie-going is about magic, and that’s what Barco is trying to create by reimagining the modern movie screen.
Shoes with Soul
Benjamins Shoe Corp.
Benjamin Schwartz was an aspiring film producer in the middle of creating his first TV show when he stumbled upon his true calling as a cordwainer (a fancy word for shoemaker).