Building a Legacy
3 steps to ensure your business lasts long after you’ve stopped running it
It’s a challenge that faces many entrepreneurs of self-built companies. How do you gracefully and lucratively transition a business to a successor or new owner when it’s time to retire?
Sales Pitch
Why more universities should offer sales training
The challenge of finding sales talent keeps some companies from growing or even surviving. That’s why sales training boosters say it’s time for university business schools to turn out graduates who can take sales jobs and quickly hit their numbers without months — or even years — of on-the-job training.
What Changes to Crowdfunding Mean for Small Business
New SEC rulings and proposed California laws bring startups and small biz closer to everyday investors
Innovative thinking and new market pressures are removing many of the barriers that once stood between small businesses and the capital they need to launch and grow. Now more than ever, small and medium-sized companies are finding success by raising funds from everyday investors.
Focus Groups in 3 Easy Steps
When reworking your brand, outside input is essential — but you need to know what you’re doing
A well-organized focus group provides feedback you can use to create a strategy to move forward, build on what’s working well, remove obstacles and finally articulate a clear and concise elevator pitch for your brand. Here’s how to conduct one:
Detox Your Brand: Step 1
Improve your company’s marketing strategy by cleaning up your image
All too often, companies fall into bad habits and need a systematic reset of their marketing program in a way that is manageable and sustainable in the long-term. They need to do away with bad habits and increase the good. So where should you begin?
The Black Box of Sales Hiring
5 tips for hiring good salespeople who stay
For all its importance to business survival, companies tend to fail miserably at hiring sales staff. A 2011 survey of more than 400 firms by DePaul University researchers found that hiring one seller costs $29,000. But a lot of that money flutters out into the ether; a third of recruits don’t make it through their first year.
How to Navigate a Disruptive Market
Create the radical innovations that will shift your market
In our current era of the startup, responding to disruptive innovation has become a new and often harsh reality. When disruptive innovations and emerging trends radically shift your market and throw you off your game, how do you respond?
Collaborative Spaces
5 companies that work together in style
These local businesses take teamwork to the next level with bold colors and innovative designs that inspire creativity and collaboration. Show us your company’s collaborative space for a chance to take over our Instagram account!
From Dreamers to Movers and Shakers
Past winners of Calling All Dreamers still going strong
Ask Andy Paul or Ana Manzano about launching their businesses and they’ll answer with smiles. The two previous winners of the Downtown Sacramento Partnership’s Calling All Dreamers contest have gone on to successfully launch their dream companies, including brick-and-mortar storefronts that will serve as milestones in the revitalization of downtown’s shopping corridors.
Show Me the Money
Just because the workload increased doesn’t mean your pay will
I was originally hired for a position that requires me to be in office, working with clients already retained by my company to ensure their contract deliverables are on track. Three months after hire, I was asked to also start working to bring on new clients as well (without commission), something that was not part of my original job description. What happens when the job description and or responsibilities are changed without a change in wage?