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Social Digging

Where is the legal line when it comes to using social media to evaluate job candidates?

We’re hiring a new office manager and looking for someone trustworthy and friendly. Going through applications, we found that some of the hiring staff were able to view applicants’ Facebook profiles, either due to mutual friends or because of the applicant’s privacy settings. Are there any legal reasons not to do this? Can we raise questions during interviews based on the information we’ve learned via social media?

Feb 24, 2015 Coral Henning

Ready for Your Close Up

Backstage on our 2015 YP cover shoot

Next month we’ll release our yearly picks for the Capital Region’s top young professionals. A couple of weeks ago, we gathered all 10 of them at the Sacramento Railyards (on the rainiest day of the year thus far) for an epic photo shoot. Here’s a taste of what’s in store for March. 

Feb 20, 2015

Past the Ping Pong Tables

Your internal brand matters more than your office perks

Thinking about progressive company cultures probably brings to mind businesses like Google, Twitter, Facebook — companies with free snacks and bean bag chairs. But it’s not the toys and perks that create these cultures. Collaborative-style seating and ping pong tables are the side effects, rather than the catalysts, of enviable and innovative company cultures.

Feb 9, 2015 MaryJayne Zemer
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Status Check: Stevia First

It’s full speed ahead for this sweet startup

In 2013 we reported on Capital Region startup Stevia First and its CEO Robert Brooke’s goal of making his company the first domestic distributor of stevia. Stevia First made significant progress last year, most notably by entering into a partnership with China-based stevia distributor Qualipride International Ltd.

Feb 5, 2015 Allison Joy
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Pro-Tips

Jimmy Crabbé’s 5-step process for turnarounds

After nearly two decades spent managing operations and logistics for global shipping powerhouse UPS,  Belgium-born Jimmy Crabbé purchased Sacramento’s Bonney Plumbing, Heating, Air and Rooter. In less than two years, he’s doubled Bonney’s staff and its revenue. Here’s his strategy:

Feb 3, 2015
Bonney Plumbing CEO Jimmy Crabbé

Smooth Operator

How former UPS logistics exec Jimmy Crabbé doubled a Sacramento plumbing business in less than 24 months

Think of it as The Deodorant Problem. If you’re marketing a brand, it’s easy to sling the sex appeal of wine, cars or a hot new phone. But what if the product is a tad mundane and even a little stinky?  How do you convey the emotional appeal of, say, unclogging a toilet? If you’re Jimmy Crabbé, you crack this problem with an inspired move that no one saw coming.

Feb 3, 2015 Jeff Wilser
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You Look Like You Need a Vacation

6 tips for checking out and kicking back

You just got back from a trip? Me too. And I already need the next one. My name is Christine Calvin, and I take vacations. That’s right, I use all my PTO every year, and I don’t feel an ounce of shame. You should do the same — it’s going to cost your company either way.

Feb 2, 2015 Christine Calvin