Sponsored
Supporting Women in Business
Equality is priority at JPMorgan Chase
At JPMorgan Chase, we know that success is achieved through a balanced team of women and men making joint decisions. I am so proud to highlight some of our many initiatives that promote women in business:
Building a Legacy
3 steps to ensure your business lasts long after you’ve stopped running it
It’s a challenge that faces many entrepreneurs of self-built companies. How do you gracefully and lucratively transition a business to a successor or new owner when it’s time to retire?
Sales Pitch
Why more universities should offer sales training
The challenge of finding sales talent keeps some companies from growing or even surviving. That’s why sales training boosters say it’s time for university business schools to turn out graduates who can take sales jobs and quickly hit their numbers without months — or even years — of on-the-job training.
Focus Groups in 3 Easy Steps
When reworking your brand, outside input is essential — but you need to know what you’re doing
A well-organized focus group provides feedback you can use to create a strategy to move forward, build on what’s working well, remove obstacles and finally articulate a clear and concise elevator pitch for your brand. Here’s how to conduct one:
The Black Box of Sales Hiring
5 tips for hiring good salespeople who stay
For all its importance to business survival, companies tend to fail miserably at hiring sales staff. A 2011 survey of more than 400 firms by DePaul University researchers found that hiring one seller costs $29,000. But a lot of that money flutters out into the ether; a third of recruits don’t make it through their first year.
Detox Your Brand: Step 1
Improve your company’s marketing strategy by cleaning up your image
All too often, companies fall into bad habits and need a systematic reset of their marketing program in a way that is manageable and sustainable in the long-term. They need to do away with bad habits and increase the good. So where should you begin?
How to Navigate a Disruptive Market
Create the radical innovations that will shift your market
In our current era of the startup, responding to disruptive innovation has become a new and often harsh reality. When disruptive innovations and emerging trends radically shift your market and throw you off your game, how do you respond?
Collaborative Spaces
5 companies that work together in style
These local businesses take teamwork to the next level with bold colors and innovative designs that inspire creativity and collaboration. Show us your company’s collaborative space for a chance to take over our Instagram account!
From Dreamers to Movers and Shakers
Past winners of Calling All Dreamers still going strong
Ask Andy Paul or Ana Manzano about launching their businesses and they’ll answer with smiles. The two previous winners of the Downtown Sacramento Partnership’s Calling All Dreamers contest have gone on to successfully launch their dream companies, including brick-and-mortar storefronts that will serve as milestones in the revitalization of downtown’s shopping corridors.
When High Hopes Crash
What to do when a good hire makes bad on a big promise
I hired a new business development director because she promised she could bring a specific new client on board. It’s been six months, and it’s pretty clear that the client is not happening. She’s done a great job otherwise, but I feel duped. What can I do?