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Rewards Your Clients Will Actually Appreciate

Don’t turn a reward for customer loyalty into an afterthought — do it strategically

Rewarding customer loyalty is a great way to build a community and encourage repeat business, but too often client rewards are an afterthought that ruin the goodwill you’re trying to build.

Feb 1, 2017 Kelly Azevedo

A Port in the Storm

Value-based health insurance may offer stability for employers in a marketplace about to be upended by more new federal policies

Seven years after passage of the Affordable Care Act created a new world order in health insurance, it all may be upended. With a new administration in Washington, all or parts of Obamacare could be repealed and replaced. All the while, premium increases have continued apace: 

Jan 31, 2017 Steven Yoder

Indoor Cycling Firm in Folsom Keeps It Fresh

Spin classes, like those offered at TrueNorth Cycle, have become all the rage

TrueNorth reflects the growing trend of studios and gyms offering stationary cycling — or spin, as the workout is also called — with dozens of these classes available throughout the Sacramento region.

Jan 27, 2017 Seth Sandronsky

The Way to ‘Innovation City’

California Groundbreakers and Comstock’s host panel on innovation in Sacramento

Can Sacramento become a capital of entrepreneurship? Yes, agreed panelists at an event focused on innovation in the city, held Jan. 23 at the E. Claire Raley Studios for the Performing Arts in Midtown and co-hosted by California Groundbreakers and Comstock’s magazine.

Jan 24, 2017 Sena Christian

Supervisors Taking Up the Urban Ag Vote

Sacramento County considers changes to allow for urban farming

In 2012, Valenzuela Garcia helped form the Sacramento Urban Agriculture Coalition to change laws that impede urban farming by first identifying the political barriers to growing food in this environment. The long list included issues such as holding farm stands on residential sidewalks, raising chickens and keeping beehives.

Jan 18, 2017 Amber Stott

Powering a Skilled Workforce

Energy partnership equips Sierra College students with hands-on experience in solar array installation

The edge of a Placer County landfill is the unlikely home for an energy partnership that powers homes and fuels jobs for Sierra College students. But that’s exactly what happens at the Western Regional Sanitary Landfill in Lincoln.

Jan 18, 2017 Joan Cusick

Business Planning 101: The Freelance Edition

Freelance life: Keep your momentum going for freelance success in 2017

Freedom and flexibility is what this career path is all about. While we’re blazing our own trail as freelancers and solo entrepreneurs (I like to call us “solopreneurs”), we’re still running a business. And like any business owner will tell you, you need a plan of attack.

Jan 17, 2017 Cherise Henry

Unsettled

Housing crunch in Truckee and north Tahoe leaves workers with a long commute home

The housing crunch is a problem affecting both the working class and the professional class. Workers move to the area lured by lucrative resort jobs, then find themselves stuck when the cost of housing nearly outstrips their pay.

Jan 17, 2017 Amy Westervelt

A Mighty Task

Roseville City Manager Rob Jensen on managing one the area’s fastest-growing cities

Roseville City Manager Rob Jensen oversees the Capital Region’s only full-service city, a task that comes with managing a $500 million budget, 15 departments and over 1,200 employees. We sat down with him to talk about the challenges and opportunities facing one of the area’s fastest-growing cities.

Jan 16, 2017 Rich Ehisen

Analyze This

Big Data is no small matter, that much is clear. But how can companies capitalize on the trends of today to see results tomorrow?

This is the new age of advertising, a digital world dominated by big data, controlled by those who know how to handle it. New technology, such as mobile devices and smart speakers, has opened the door for advertisers to track everything from customer locations to spending habits.

Jan 10, 2017 Russell Nichols
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