(shutterstock)

Strategic Thinking

Are you employing your highest quality of thought?

You’ve been there. You’re on a deadline with limited information, and what you’ve got to draw from is a similar episode that transpired eight months ago, or eight years ago or with an entirely different company. But hey, there are some parallels. This time sounds like that time (sort of), so you base your present reaction on your past experience. The process is called reasoning by analogy, and while it can be a powerful method in the decision making process, it can also be problematic and limiting.

Oct 1, 2014 Christine Calvin
(Zuza Hicks)

MTV Marketing

Win with gen Xers by acknowledging to their skepticism

I recently asked a gen-X friend of mine to give me her take on generational communications in the U.S. today. Her response was perfect: “In the words of MTV’s cultural phenomenon The Real World, it’s ‘The true story of seven strangers, picked to live in a house, work together and have their lives taped, to find out what happens when people stop being polite — and start getting real.’”

Sep 25, 2014 Gordon Fowler
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Light Accordingly

Cost-effective lighting is good for owners and tenants

Depending on the type of business you operate, lighting can account for 20 to 50 percent of electricity consumption. This means significant cost savings can be achieved with energy-efficiency upgrades, and due to continually improving equipment, lighting usually provides the highest return on investment of major updates.

Sep 24, 2014
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Hidden Benefits

How an online MBA prepares students for today's workplace

Students who have opted for an online MBA instead of a traditional on-campus program often come into jobs better prepared for the challenges of remote work. If you’re skeptical of online college degrees, here are nine areas in which remote learning might give you an edge in the brave new world of the solo office.

Sep 18, 2014 Steven Yoder
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Finding the Perfect Fit

The Evil HR Lady on how to get a team of introverts working together

About 70 percent of my team are introverts, and all of them were here when I came on board as a manager. They won’t come together to solve problems. In fact, one of my employees told me, “I like to figure things out on my own.” It’s like each one of them lives on an island, and it’s too hard to take their boat over to collaborate. Any advice?

Sep 11, 2014 Suzanne Lucas
[By Rauglothgor (own work), via Wikimedia Commons]

Cold Cash

3 marketing lessons we can learn from the ALS #IceBucketChallenge

Last summer, the ALS #IceBucketChallenge provided some of the coldest warm-fuzzies imaginable. If you’re part of nonprofit that relies on charitable giving watching these videos, you’ve probably started to pensively rub your chin, wondering if and how you could get something like this to work for you.

Sep 10, 2014 Melissa Sorcic