While working in a bike shop in the early 1980s, Steve Rex was introduced to custom small-scale bikes.
Using his bachelor’s degree in economics was going to have to wait — Rex wanted to become a frame builder.
It’s a summer ritual for the nation’s car culture since the 1930s: catching a flick at the drive-in movie theater. Opening in 1973 just off Bradshaw Road and Highway 50, West Wind, a family-owned business operated by Syufy Enterprises, just finished major parking lot and building renovations as its 46th summer kicks off.
Stab is not the type of club with a two-drink minimum or will-call window. It’s a club built by comics, for comics. It’s part of a larger trend in the Sacramento comedy scene where shows are increasingly being held on non-traditional stages.
As my taxi meandered out of the Kolkata International Airport parking lot and into the dimly lit streets, I was suddenly overcome by emotion of a new reality I have never endured.
People often are looking for a quick one-word answer. Are we in a bubble or not? Yes or no?
Well, there’s more to consider beyond just one word, which is why we need to look at some of the bigger dynamics in the Sacramento real estate market.
Cities across the country struggle with how to revitalize historically disenfranchised neighborhoods. An interesting and successful model — using public education, economic development and self-empowerment to drive change — has had a profound impact on a local underserved community.
For advertising to be effective and resonate with its intended audience, it must strike an emotional chord. Activations take this one step further by immersing the consumer in an experience that’s often sensorial or physical.
Amid the clatter of machinery and the beeping of forklifts, workers wearing white hair nets tend their stations around the assembly line in the warehouse-like production kitchen of Mad Will’s Food Company on the outskirts of Auburn.
Past approaches to forest fires have been a misinformed regime of fire suppression: extinguishing all flames quickly. Now California’s forests are overgrown tinderboxes-in-waiting; the approach is changing, but there’s a lot of work to do.
When lightning sparked fires in the 1850s, they were left to burn, naturally clearing out dry fuels. Just a few decades later, officials started shifting toward a strategy of fire suppression.