Poll: Most Memorable Viral Marketing Campaigns
| Answer | % |
|---|---|
| Dollar Shave Club: Our Blades are [expletive] great | 20.0% |
| K-Mart: Ship My Pants | 10.0% |
| Old Spice: The Man Your Man Could Smell Like | 55.0% |
| Red Bull Space Jump by Felix Baumgartner | 0.0% |
| Always: #LikeAGirl | 15.0% |
Dilemma of the Month: New Overtime Laws
I’m a business owner in California and I’m worried about the impact of the new overtime wage rules in the federal Fair Labor Standards Act. How can I best prepare my business for the changes caused by the regulations?
5 Ergonomic Tricks to Use at Your Desk
Ergonomics refers to the study of designing or arranging items to maximize people’s efficiency while at work. So unless you’ve put some time and thought into the ergonomics of your workspace, chances are you may be hurting yourself while on the job. Brush up on your ergo-knowledge with these five tricks to make your workplace safer and better. Your back will thank you.
Why Sacramento is Ideal for Freelancers
Freelance life: You can have a great one here
The perception of life as a freelancer is changing. The U.S. is moving into a new economy where freelancing is a viable option for workers in many industries and occupations. And the numbers don’t lie: A 2015 study commissioned by Freelancers Union and Upwork found that nearly 54 million American workers — or one-third — freelance, with 60 percent of freelancers having started doing so by choice.
High Vinyl
Raising vinyl on the roadside
Billboards have been a staple of American advertising since the late 1800s. Originally, crews pasted several strips of posters together to create one large billboard. Now, they use vinyl engineered to withstand harsh weather.
Why Is Childcare Getting Even More Expensive?
People are shelling out a lot more cash on their kids than on anything else
For many parents, putting a kid in daycare costs more than the rent. And the price continues to climb.
Trust the Pattern
Reliability is the most important factor in establishing trust
Lately, with the news worldwide being somewhat bleak, I thought I’d write about trust -— since it seems to be waning a bit. Trust is something we commonly talk about in business, in leadership, in politics. It’s something we aspire to build and yet still seems challenging to grasp. So here’s my attempt to define trust and how it manifests in our lives.
West Sacramento Clears Path for Urban Farmers
City’s agriculture movement shows value of farms to the larger community
The Center for Land-Based Learning launched the Urban Farm Program in 2014 on a city-owned lot and with seed funding from two local banks. Fiery Ginger uses land owned by the Washington Unified School District. Other farmers use private property, for four sites total, representing six separate farm businesses — with two more to be added by 2017
Vintage Neon Signs to Light Up Golden 1 Center
Signs from Shakey’s, Tower Records on loan from City of Sacramento
Historic business names will go up in lights at the Golden 1 Center food court with the installation of six original neon signs for Shakey’s Pizza Parlor, Tower Records, Coronet Portraits, Franke’s Drugs, Newbert Hardware and Sleeper Stamps & Stationery.
A Slow Metamorphosis
West Sacramento Mayor Christopher Cabaldon talks about his city’s transformation
As West Sacramento’s mayor since 1998, Christopher Cabaldon has been an integral part of the city’s metamorphosis from a gritty industrial outpost to one of the region’s most up-and-coming locales. We recently sat down with him to talk about riverfront development, craft breweries and the impending “green rush” of legal marijuana.