![(Renderings: Courtesy of Atlas Lab) (Renderings: Courtesy of Atlas Lab)](https://www.comstocksmag.com/sites/main/files/imagecache/tile/main-images/0516_blog_thedune_lead.jpg?1577874530)
Down By The Riverside
MetroEdge ‘Pitch for Change’ winners want to reinvigorate Sacramento’s riverbanks for a new generation
Once upon a time, Sacramento lived and died by its rivers. As the last outpost of good society on the way to the Gold Rush foothills, Sacramento was nestled conveniently at the confluence of both the American and Sacramento rivers.
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Startup of the Month: Tallac Networks
A cloud solution that connects customers to a customized web experience
You can’t deny it: The cloud is everywhere. Thanks to tech titans like Google, Amazon and Apple, the idea of data storage has shifted from bulky, blinking units in an enclosed place to the more abstract concept of data stored in open, virtual space.
![(Shutterstock) (Shutterstock)](https://www.comstocksmag.com/sites/main/files/imagecache/tile/main-images/bloomberg.cities.ss_.jpg?1577874530)
Opinion: The Next U.S. Frontier May Be Its Own Cities
Want to boost economic growth? Empty the suburbs.
It’s possible that — at least until the next technological revolution or wave of globalization — there just isn’t a new frontier on the immediate horizon. If that’s the case, maybe the U.S. should shift from extensive growth to intensive growth.
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Dilemma of the Month: Hourly Employees Working Off the Clock
Your company is liable for hours worked — even if you don’t know about them
I have an hourly employee who I cannot get to stop working off the clock. I’ve asked him to only work while on the clock, but the problem persists. I think he’s trying to be helpful, but I’m worried about our liability on the matter and am unsure how to address it with my employee.
![Greta Gerwig delivering her keynote speech at the annual Metro Edge Emerge Summit on March 18. Tia Gemmell Greta Gerwig delivering her keynote speech at the annual Metro Edge Emerge Summit on March 18.](https://www.comstocksmag.com/sites/main/files/imagecache/tile/main-images/0316_feat_film_tiagemmell.jpg?1577874530)
Dear Sacramento
Greta Gerwig’s upcoming full-length film, 'Lady Bird,' showcases her hometown pride — but what does it mean for film-making in the Capital Region?
Greta Gerwig, a Sacramento native and award-winning filmmaker and actress, won’t share many details about her upcoming project, a full-length independent film called “Lady Bird.” Except for one — where it’s being shot.
![(Shutterstock) (Shutterstock)](https://www.comstocksmag.com/sites/main/files/imagecache/tile/main-images/prom.ss_.jpg?1577874531)
Your Kid’s Prom Just Got Even More Expensive
If you haven't heard of a 'promposal,' you may want to prepare yourself
American parents are accustomed to being treated like human cash machines during prom season, spending close to $1,000 to guarantee that a high school dance doesn’t become an emotional catastrophe. A hundred bucks for tickets, and hundreds more for fancy clothes — even the corsage costs $20. And before any of that begins, your kid wants $300 for a promposal. Wait, a what?
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Buzzwords: Millennial
Throwing a wide net won't help you market to this coveted demographic
The millennial generation’s sheer numbers, unprecedented spending power, and knack for radically influencing progressive trends and cultural shifts has made them a highly sought after target market. While millennials are currently the single largest generation to date, making up an entire quarter of the population, they’re also the most diverse generation this country has ever seen, making them far more difficult to target as a collective whole.
![](https://www.comstocksmag.com/sites/main/files/imagecache/tile/main-images/0416_feat_healthcare_dr_0.jpg?1577874530)
In Safe Hands
What the leaders of Sacramento’s health care system have to say about care quality and gender equality
Of the four largest private employers in the region, three of them are health systems — Kaiser (10,000 employees), Sutter (9,000) and Dignity Health (7,000). And whether it’s a new trend, a bit of gender-equity karma or just a wonderful coincidence, in this critical sector of the economy, all four of the region’s health centers are led by female executives.
![(Design by Sara Bogovich; elements from Shutterstock) (Design by Sara Bogovich; elements from Shutterstock)](https://www.comstocksmag.com/sites/main/files/imagecache/tile/main-images/0316_dept_infographic_lead_sb_elements-ss_0.png?1577874530)
House Hunters
Millennials and their (potential) homes
Millennials are the cusp of their prime spending years. But will they spend those dollars on home ownership?
![(Shutterstock) (Shutterstock)](https://www.comstocksmag.com/sites/main/files/imagecache/tile/main-images/0516_dept_infographic_lead_ss.png?1577874530)
Infographic: The State of Local Health Care
Sacramento’s health care sector is booming. What does that mean for local spending and jobs?