Squaw Valley USA was once the premier ski resort of California and the world-renowned site of the 1960 Winter Olympic Games. But in the decades that followed, the resort’s managers focused on the mountain, and Squaw became eclipsed by other resorts that boasted hotel rooms and other amenities to capture business in the dry months.
In September 2008, when Lehman Brothers collapsed and the municipal bond market froze, Sacramento International Airport had just begun constructing the biggest capital improvement project in the county’s history.
With jet fuel going for $5.83 per gallon for full service at Sacramento Executive Airport and $5.75 per gallon for full service at Mather Airport, the $4.99 price tag for the product at Davis Flight Support serves as the initial draw for pilots looking to fill up their corporate jets and chill out near Napa or Sacramento.
Work has stopped on a 40,000-square-foot conference center planned for Roseville. The city-funded project was supposed to serve as a springboard from which Placer Valley would dive into branding itself as a premier business and sports tourism destination. Now, city planners are in a holding pattern, waiting for timing, funding and manpower to realign, so the region can move forward with its plan to compete in California’s massive tourism market, which, in 2007, accounted for $96.7 billion in consumer spending.
While some business people are perfectly content golfing or playing tennis in their time off, others apply their competitive spirit to more extreme pursuits. These high achievers share several characteristics: They search far and wide for challenges, they’re competitive, they have uncommon amounts of energy and they have the financial means to travel, whether to climb Russia’s Mount Elbrus, kite surf in Brazil or hunt rare black impala in South Africa.
If Napa County is wine country and Calaveras County is frog-jumping territory, where does that leave a place like Solano? Trying to catch up, perhaps.Thirty years ago Napa County was where Solano is today, says Solano County Supervisor Mike Reagan. In 1992, Napa brought in $361 million in tourism revenue, and with $319 million, Solano wasn’t far behind. Fast-forward to 2006: Napa brought in almost $890 million, but Solano’s revenue only rose to $554 million.