From Professional Skiing to Design Strategy

Why finding patterns has served one design professional through a varied career path

Ethan Martin didn’t take a traditional path to his position as director of user strategy for local digital creative agency Bukwild. In his younger years, he thought he’d map and maneuver challenging ski runs around a mountain town for a living. Instead, as an adult, he finds himself navigating design challenges for a digital creative agency in Old Sacramento.

Oct 25, 2017 Jennifer Newman

Good Game

Sacramento Rotary Foundation’s annual Golf 4 Kids event

This story starts back in 1922.

That’s the year when a small group of Sacramento-based doctors combined their professional connections and their Rotary Club memberships to form a program that is now the longest-running Rotary fundraiser in the country.

Sep 21, 2017 Robin Epley

Former UC Davis Star Uses Performance Psychology to Train Basketball Hopefuls

As a teenager dominating on the basketball court almost a decade ago, Ryan Sypkens seemed in control.

A prep standout at Elk Grove’s Franklin High School, Sypkens earned accolades as one of the top players in the Sacramento area. Then it was on to UC Davis, where he became a starter at point guard as a freshman.

Sep 20, 2017 Steve Martarano

Making Waves

Coloma’s economy crests in summer months

Nick Wimsett wakes at 6 a.m., brews coffee, grabs a first aid kit, gathers rafting paddles and applies sunscreen. This is a typical day in his 11th year guiding guests down the South Fork of the American River in the Coloma-Lotus Valley.

Aug 23, 2017 Trish Moratto Litke