When Selling to Gen Z, Get Ready to Work
Today's youth are well-informed, but holding their attention will be a major challenge
It’s easy to put off worrying about gen Z, the up-and-coming youngsters, and instead focus resources on the generations that are most active and influential in today’s economy. But doing so is a mistake.
Cyber Security is Golden
4 tips to protecting yourself and your business
In February, Attorney General Kamala Harris released a guide to help the state’s small- to mid-sized businesses protect against and respond to threats of malware, data breaches and other cyber risks. Key recommendations include:
On the Cover: Web of Thieves
Big-name cyberattacks make headlines, but smaller businesses have more to lose.
In cyberattacks against multimillion-dollar companies, computer criminals break in and steal personal information from millions of customers. Though there will be big losses and maybe a high-profile resignation, the reality is, these retail giants will live to sell another day. But the stories that won’t make the front pages involve the most frequent targets, whose survival isn’t guaranteed: small businesses.
Stop, Drop, Open Up Shop
The region’s new Small Business Development Center sends a clear message: We want YOU for the Capital Region
Existing business expansion is the single biggest source of job creation in the United States, accounting for nearly two-thirds of new jobs nationally, according to the Bureau of Labor Statistics. That’s why the Sacramento Metropolitan Chamber of Commerce is bolstering small businesses by kicking off a one-stop shop for regional employers looking to grow and expand.
Bank Role
3 ways financial institutions can safeguard against cyberattacks
Compared to other industries, banks operate from a unique position, in that they have to focus intently on their own security, but also make sure their clients have the knowledge and tools to protect against computer criminals. Providing that protection usually comes down to a matter of security versus convenience.
Captive Market
A steady rise in workers’ compensation rates has pushed some companies to create their own insurance carriers
Nationwide, captives are growing fast. In 2012, 18 new U.S. group captives were formed, the highest level since 2007. But buying into a captive puts both rewards and risks into the hands of business owners.
Tactical Training
An efficient system will save you time and energy
You’ve finally done it. Your business now has that elusive support team that should enable you to take the odd weekend off, serve more clients and stop being the bottleneck for every decision. Time to celebrate! … Except, you remember, you still need to train those new team members.
Catty Chatting
When you need to reprimand a digitally dubious employee
I manage a group of about 13 people, and we communicate via instant messages. I have one employee who persistently bad-mouthed me in online conversations. I confirmed that he was aware that I could see his messages, and I told him I saw messages that concerned me. Since then, he’s disengaged from his job and is only doing the bare minimum. I feel I should address this with him, but I’m unsure of how to do so.
Threat Control
Smart companies take a proactive approach to risk
During the recession, risk management seemed a lot more like crisis management than a forward-looking, enterprise-wide approach to handling risks in a way that promoted sustainable growth. But today, smart companies align their risk management tactics with their strategic plans, which is helping them achieve their most important business priorities.
On the Cover: The World’s Fastest Man
Rome wasn't built in a day, because C.C. Myers didn't have that contract
Construction guru C.C. Myers has, for more than two decades, been California’s go-to guy when roads are ravaged by acts of God (like the ’94 Northridge earthquake) or the toll of time (Folsom’s Lake Natoma Crossing, Interstate 5 in Sacramento, Route 99 in Turlock, the Walnut Creek Interchange, and the list goes on). The New York Times once called him the “Miracle Worker Highway Man.”