A Message for California’s GOP

Acuity with Kaitlyn MacGregor

At 25-years-old, Kaitlyn MacGregor is the new director of communications for the California Republican Party, and she has her work cut out for her. New data from the nonpartisan Public Policy Institute of California shows that young voters aren’t registering Republican and neither are moderates, African Americans or Latinos. With elections just weeks away, MacGregor will need to make strides quickly. 

Oct 10, 2014 Christine Calvin
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Death by Desk Chair

How to combat our national sitting epidemic

Those long hours you’re logging at your desk may be taking a physiological toll that your morning run and bike commute can’t quite undo. We’re in the midst of a sitting epidemic that comes with some pretty scary health implications, but a simple change in our corporate culture might hold the key to better fitness for us all.

Oct 6, 2014 MaryJayne Zemer
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Strategic Thinking

Are you employing your highest quality of thought?

You’ve been there. You’re on a deadline with limited information, and what you’ve got to draw from is a similar episode that transpired eight months ago, or eight years ago or with an entirely different company. But hey, there are some parallels. This time sounds like that time (sort of), so you base your present reaction on your past experience. The process is called reasoning by analogy, and while it can be a powerful method in the decision making process, it can also be problematic and limiting.

Oct 1, 2014 Christine Calvin
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MTV Marketing

Win with gen Xers by acknowledging to their skepticism

I recently asked a gen-X friend of mine to give me her take on generational communications in the U.S. today. Her response was perfect: “In the words of MTV’s cultural phenomenon The Real World, it’s ‘The true story of seven strangers, picked to live in a house, work together and have their lives taped, to find out what happens when people stop being polite — and start getting real.’”

Sep 25, 2014 Gordon Fowler
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Light Accordingly

Cost-effective lighting is good for owners and tenants

Depending on the type of business you operate, lighting can account for 20 to 50 percent of electricity consumption. This means significant cost savings can be achieved with energy-efficiency upgrades, and due to continually improving equipment, lighting usually provides the highest return on investment of major updates.

Sep 24, 2014
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Hidden Benefits

How an online MBA prepares students for today's workplace

Students who have opted for an online MBA instead of a traditional on-campus program often come into jobs better prepared for the challenges of remote work. If you’re skeptical of online college degrees, here are nine areas in which remote learning might give you an edge in the brave new world of the solo office.

Sep 18, 2014 Steven Yoder