Where the Green Hype Grows

The hazards of marketing eco-friendly products

As consumers fill their lives with reusable shopping bags, organic foods and energy-efficient vehicles, touting the environmental friendliness of goods and services has become an increasingly important marketing strategy for companies worldwide. This, coupled with vague government guidelines for green marketing claims, is causing challenges as competitors, consumers and environmental advocates demand standards and verification of these claims.

Sep 30, 2010 Christine Calvin

Air Conditioning

Emissions standards target key industries

If there is one thing a business owner hates, it is uncertainty. Planning for the future — or even managing the present — cannot effectively happen unless the person signing the checks knows the rules of the game. But when it comes to California’s efforts to reduce greenhouse gas emissions, uncertainty is about the only thing employers can count on right now.

Sep 30, 2010 Rich Ehisen
California Olive Ranch's Oroville location during harvest season.

(courtesy of California Olive Ranch)

Domestic Oil

Labor costs and foreign imports

Americans import 99 percent of the roughly 200,000 tons of olive oil consumed each year. It’s not that the foreign stuff is so much better — in fact a recent study suggests that it often isn’t.

Aug 31, 2010 Bill Romanelli
(istockphoto.com)

Getting Warmer

Does California need its own climate change policy

In 2006 the Legislature and Gov. Arnold Schwarzenegger enacted the California Global Warming Solutions Act. The objective of the act was to reduce greenhouse gas emissions in California to 1990 levels by 2020 and further reduce emissions by 80 percent of 1990 levels by 2050. The California Air Resources Board is charged with implementing the regulations.

Aug 31, 2010 Tony Quinn