Startup of the Month: MedEdQR
New case-based learning app is designed for medical students on the move
The case study: It’s a staple in medical schools throughout the U.S., where students learn how to diagnose and treat various conditions through mock scenarios. But can a doctor-in-training really grasp medical knowledge by sitting alone at a computer or by working out a problem on paper?
How Do Your Customers Decide?
3 strategies for sleuthing out what your customers want & how they decide
Peter Drucker once said: “The aim of marketing is to know and understand the customer so well, the product or service fits him and sells itself.” In order to develop a product or service that fits your customers well enough to sell itself, you’ll need to have an intimate understanding of who your customers are and what’s going to fit them.
Hard Times at For-Profit U
If the for-profit college model fails, where will the students go?
When Chris Treiber left the Navy in 2011, he set sail on uncharted waters. His 10 years of service offered no natural path into a good job. He’d spent his last five of those guarding prisoners and had no civilian job experience. He had a GED, having dropped out of high school in 10th grade. And at age 32, he had a wife and five kids to provide for.
Flipping Gift Cards
Through cloud-based software, GiftCardBin turns consumers’ trash to treasure
When it comes to gift-giving, you can’t go wrong with a gift card, right? Well, not exactly. Research shows that more than $1 billion in gift cards go unredeemed. Based in West Sacramento, GiftCardBin has been banking on that stat since 2008, buying and selling gift cards that might otherwise go to waste. (Like the $25 Starbucks card you probably have in your wallet right now.)
A Life of Spice
Calling All Dreamers’ winner Allspicery prepares to open in downtown Sacramento
With more than 200 spices, salts and seasonings in stock at downtown’s new Allspicery, variety isn’t just the spice of life. It’s a life of spice for owner Heather Wong.
A Matter of Privacy
Sen. Mark Leno on the fight for privacy in the digital age
California State Sen. Mark Leno is often at odds with his Republican counterparts in the Legislature. But there is one area where Leno, a San Francisco Democrat, has regularly found bipartisan agreement: protecting consumers’ digital privacy.
Transplant Your Garden
Why I choose to call the Capital Region home
It’s important for transplants to realize that our greatest strength can also be our greatest liability. What we bring to the table is a disregard for what, allegedly, cannot be done. But it’s important to understand the context in which our ideas are being received. We need to be just as willing to learn as we are to create.
YP Trivia Giveaway
It’s that time of year again! That’s right, our 2016 top young professionals issue is almost here. To celebrate, we are giving away four tickets to the upcoming Metro EDGE Emerge Summit on March 18. Trust us, if you are a young professional in the Sacramento area, you won’t want to miss this event.
Status Check: Comics in the Capital Region
Last year we reported on the growing comic convention scene in the Capital Region (“Level Up” by Bill Romanelli, May 2015). Check out what the comic world has been up to since then:
Save the U.S. From the Harvard-Educated Oligarchy
The late Justice Antonin Scalia argued last year that there was something wrong with having a Supreme Court composed entirely of people who had studied at Harvard and Yale law schools.