
Private Efforts for Public Good
Auburn citizens turn defunct prison into needed shelter
A wearisome, vicious cycle was emerging with Auburn’s homeless population: Greater numbers were congregating on the streets by day and filling the DeWitt minimum security prison by night. Neither the city nor the county had adequate housing or facilities to deal with the situation, so the problem persisted. Residents were frustrated, but nothing was done. A group of community members vowed to act and started a grassroots effort that has culminated in turning the partially vacated barracks at DeWitt into a fully-staffed, round-the-clock facility open to Auburn’s homeless.

Feast Your Eyes on This
True gourmet dining starts with the plate, a canvas for culinary art
“There is an old adage that we eat with our eyes,” says John Weatherson, co-owner and co-chef, along with wife Nyna, of Restaurant Trokay. In his experience, the brain is conditioned to pre-determine the quality of a dish’s taste by the way it looks, and how a dish is plated ultimately helps to maximize the diner’s gastronomic experience. Located in the historic district of downtown Truckee, the couple’s culinary creations at Restaurant Trokay take center stage, but the presentation is no afterthought.

Are You Listening?
Internal communication that starts at the bottom can launch your business to the top
Every well-meaning small business owner is capable of inflicting wounds that stifle drive, trust, employee engagement and motivation. Maybe not as blatantly as calling out incompetence, but neglect and disrespect through lack of communication de-motivates too. Worst of all, we don’t even know we are doing it.

Here’s What Your Bonus Might Look Like This Year
While most workers don’t expect to get a little extra something from their bosses this year, many companies are, in fact, doling out holiday bonuses. Of 368 human resource professionals and executives surveyed in Bloomberg BNA’s annual Year End-Holiday Practices survey, 42 percent said that they planned to give end-of-year bonuses, with most employers opting for cash over gifts.

A Cup of Cheer
Starbucks transcends hokey marketing tactics with its controversial 2015 holiday cup
It’s no secret Starbucks’ holiday cuptroversy has created a lot of extra buzz for them this season. By removing the ‘“symbols of the season,” the coffee giant is being accused of going overboard to be politically correct. This new, bold design ignited an overblown conspiracy theory that got the internet chattering. But instead of mourning the loss of kitschy graphics, we are applauding Starbucks on their brand’s success.

Book Review: Eyeing New Frontiers of Innovation
'Flash Foresight' helps readers see the future a bit more clearly
Like a prophet from on high, global futurist and author Dan Burrus’ has a rare knack for technology predictions that provide us with a blueprint for change in the business world. His book Flash Foresight challenges leaders to examine hidden trends, using them to shape the innovations of tomorrow versus allowing for aimless solutions that lack relevance.

Striking Back Against Cyberattacks
California takes collaborative step to stop cyber threats, but is it enough?
From small businesses to big chains and state agencies, no system is 100-percent hacker-proof. But in September, Gov. Jerry Brown took another step to prevent cyberattacks that cause data breaches with an order to create the California Cybersecurity Integration Center (Cal-CSIC).

‘Tis the Season to Support Small Business
A year after opening, Display: California rings in the ‘HollaDays’ once again
One year ago, the husband-and-wife team of Roshaun and Maritza Davis opened their Display: California pop-up retail store, selling holiday gifts from about 30 artists in the Sacramento area. They called it, “The HollaDays.” The “HollaDays” are back at the shop’s location on 34th Street and Broadway in Sacramento’s Oak Park neighborhood. But Display isn’t simply a seasonal gift shop.

What Happens When Nobody Wants to Be the Boss?
Job growth and wages are on the rise, which should signal a great time for businesses in the U.S.—except that no one wants to run them. Only one-third of U.S. workers believe becoming a manager will advance their careers, according to recent survey by professional staffing website Addison Group.

Vision Reframed
VSP is changing the way we think about eyewear — and ideation
“In order for a company like VSP to be around for 60 years, we’ve had to be innovative — to change who we are,” says incoming CEO Jim McGrann, who used to be the company’s Chief Technology Officer. Plenty of companies like to toss around buzzwords like “innovation,” but it’s usually just an empty slogan. VSP has spurred innovation by creating The Shop, launching their Project Genesis, and supporting a 90-day rotational program that lets everyday employees — no matter what division they work in — pitch new ideas and brainstorm new products.