Comcast, the nation’s largest internet service provider, is pleased to announce the appointment of David Tashjian as the new regional senior vice president for its cable business in California. Tashjian will lead all aspects of Comcast’s California region, with roughly 3,500 employees serving more than 3.5 million customers, and will report to Rich Jennings, president of Comcast’s West Division.

With more than 15 years at Comcast and 25 years in the telecommunications industry, Tashjian transitioned to California from the Oregon and Southwest Washington region, where he served as the regional senior vice president. Tashjian launched his career with Comcast in 2005 working a variety of roles on the East Coast.

“Leading the California team takes passion, collaboration, strategic thinking, a strong work ethic and the ability to communicate and connect with a range of individuals to achieve results,” Jennings says. “David embodies all those qualities and much more. His leadership will help us grow the business and provide an excellent customer experience while delivering the best products and services in the industry.”

“Leading the California team takes passion, collaboration, strategic thinking, a strong work ethic and the ability to communicate and connect with a range of individuals to achieve results. David embodies all those qualities and much more.” Rich Jennings, President, Comcast West Division

Among Tashjian’s priorities is expanding Comcast’s new Xfinity 10G Network, which is designed to deliver multi-gigabit speeds, enhanced reliability and ultra-low latency. Another goal will be increasing digital equity. A key driver for that is Comcast’s Internet Essentials program, which has helped connect more than 10 million low-income people to the internet. Tashjian will also play an important role in implementing Project UP, Comcast’s $1 billion commitment to reach 50 million people over the next 10 years with the tools, resources and skills needed to succeed in a digital world.

“I am incredibly excited to take on this new role at Comcast in California,” Tashjian says. “We have a remarkably talented team that is focused on taking decisive actions to grow the business, continuing to innovate with groundbreaking technology and discovering new and innovative ways to solve our customers’ current and future challenges.”