The biggest problem facing business owners is a lack of customers. No one knows what to do first: Build the customer base and create a demand for business, or rebuild the businesses and see if the customers follow?
“Back to Paradise” was written by Robin Epley. The audio version of this story was read by Robin Epley. To read more, click here.
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Back to Paradise
One year after the Camp Fire, some business owners have gambled on making a go of it again — but others see no reason to return
The biggest problem facing business owners is a lack of customers. No one knows what to do first: Build the customer base and create a demand for business, or rebuild the businesses and see if the customers follow?