It started with a girl. She had played tennis in college. Desperate to impress her, I challenged her to a match. Sure, I had never played, but I could hold my own.

Does a community’s brand matter? 

Consider this. A local medical practice recently tried to recruit a dermatologist. After an extensive search, they offered the job to a young, out-of-state doctor — who couldn’t convince his wife to move to Sacramento. “I’m not moving there,” she told him. “It’s boring.” The search started over.

In 1984, California’s Department of Technology didn’t exist. Information technology consultants were rare, and there were fewer contractors involved in state services. For the most part, the state developed government systems with in-house resources. From development and analysis to budgeting and implementation, it was a full-service operation. 

That was then. 

On May 17, the Rotary Club of Sacramento will mark its centennial of service to the region at a gala celebration at the McClellan Conference Center.

For the past 10 years, Paul Marsh has pledged himself to the pursuit of wine. In Chico, he learned the intricacies of its fruit by planting and harvesting a vineyard. With Kendall Jackson, he learned to sell. At The Firehouse Restaurant in Old Sacramento, he was educated on the finer points of building a wine collection in a hospitality setting, and he became a certified sommelier.

It may seem that landing that New York Times interview, getting featured on the front page of AOL or winning a $135,000 business contest means that, as a business owner, you are set for life. In truth, it’s just the beginning.

Have you ever arrived at work and realized you don’t remember driving there? It’s kind of a weird feeling, but your consciousness was somewhere else while your subconscious did all the work of traveling, turning, merging and parking. You can do this because your commute is so ingrained that it doesn’t involve any real decision-making. 

You can dismiss someone from the conference room, but you may still have to face him or her in the living room.

Thomas Hanns was homeless when he first enrolled in classes at Sacramento City College, one of four main campuses that make up the Los Rios Community College District.

The rise of elite youth sports and the popularity of year-round athletics have created an emerging market for participant and spectator spending in south Placer County, which has positioned itself as a major sports destination. Now, two separate entities are looking to capitalize on the region’s sports market with large-scale venues that could turn a profit in as few as three years. 

Left unchecked, underachievers can drag down an entire team’s performance, and that goes double when the problem staffer is family.