February 2015

Back Publication

Recommended For You

(Shutterstock)

The New Team in Town

River Cats become Giants' Triple-A affiliate

The Sacramento River Cats, for 15 years regarded as one of baseball’s most successful  minor league organizations, announced in September it would be making a big switch. Beginning this season, the team will no longer be the Triple-A affiliate of the Oakland Athletics but will instead become the top-dog minor league team for the San Francisco Giants.

Feb 12, 2015 Kevin McKenna
(Shutterstock)

You Look Like You Need a Vacation

6 tips for checking out and kicking back

You just got back from a trip? Me too. And I already need the next one. My name is Christine Calvin, and I take vacations. That’s right, I use all my PTO every year, and I don’t feel an ounce of shame. You should do the same — it’s going to cost your company either way.

Feb 2, 2015 Christine Calvin
(Shutterstock)

We Need to Leave Prop. 13 Alone

Raising property taxes will mean death for small business

California’s business climate is well-known for being unfriendly. CEO Magazine has rated California as the worst state in which to do business for more than eight years running.  Undoing Proposition 13’s provisions, as is currently being proposed, will make a big problem even worse by increasing taxes on the very businesses that create jobs and contribute to our economy.  

Feb 5, 2015 Jon Coupal
(Shutterstock)

Status Check: Stevia First

It’s full speed ahead for this sweet startup

In 2013 we reported on Capital Region startup Stevia First and its CEO Robert Brooke’s goal of making his company the first domestic distributor of stevia. Stevia First made significant progress last year, most notably by entering into a partnership with China-based stevia distributor Qualipride International Ltd.

Feb 5, 2015 Allison Joy

Past the Ping Pong Tables

Your internal brand matters more than your office perks

Thinking about progressive company cultures probably brings to mind businesses like Google, Twitter, Facebook — companies with free snacks and bean bag chairs. But it’s not the toys and perks that create these cultures. Collaborative-style seating and ping pong tables are the side effects, rather than the catalysts, of enviable and innovative company cultures.

Feb 9, 2015 MaryJayne Zemer

A Fresh Approach to Florin Road

Acuity with Verna Sulpizio

After managing the development of property and business improvement districts across California, in January Verna Sulpizio became the new executive director of the Florin Road Partnership, a PBID that spans Florin Road from Chandler Drive to Tamoshanter Way. 

Feb 23, 2015 Christine Calvin
(Design by Zuza Hicks; Elements from Shutterstock)

The New World of Ag

Investment in agtech is growing, but will the Central Valley cash in?

Through certain entrepreneurial eyes, agricultural technology looks a lot more relevant than the latest iPhone app or social networking tool. According to the Food and Agriculture Organization of the United Nations, by 2050 the world will need 70 percent more food to feed an additional 2.3 billion people.. And the Central Valley is poised to cash in — if we play our cards right.

Feb 10, 2015 Allison Joy
Bonney Plumbing CEO Jimmy Crabbé

Smooth Operator

How former UPS logistics exec Jimmy Crabbé doubled a Sacramento plumbing business in less than 24 months

Think of it as The Deodorant Problem. If you’re marketing a brand, it’s easy to sling the sex appeal of wine, cars or a hot new phone. But what if the product is a tad mundane and even a little stinky?  How do you convey the emotional appeal of, say, unclogging a toilet? If you’re Jimmy Crabbé, you crack this problem with an inspired move that no one saw coming.

Feb 3, 2015 Jeff Wilser
(Shutterstock)

Pro-Tips

Jimmy Crabbé’s 5-step process for turnarounds

After nearly two decades spent managing operations and logistics for global shipping powerhouse UPS,  Belgium-born Jimmy Crabbé purchased Sacramento’s Bonney Plumbing, Heating, Air and Rooter. In less than two years, he’s doubled Bonney’s staff and its revenue. Here’s his strategy:

Feb 3, 2015