Billboards have been a staple of American advertising since the late 1800s. Originally, crews pasted several strips of posters together to create one large billboard. Now, they use vinyl engineered to withstand harsh weather.
For most of her youth, Sequoia Criteser was petrified of fire. As a child, she would not have imagined starting a career as a fire dancer 13 years ago.
Monk’s Cellar in downtown Roseville smells vaguely of an oatmeal breakfast. It’s actually a new batch of beer brewing, called Friar Funk, a Flemish red ale with wine-like characteristics.
When a new client hears his barber’s name is Renee, he might envision an “old French dude” and not a young woman. The industry remains, after all, a field of men. “When I was in school, it was me and 60 dudes,” says Renee Green, 29.
Ty Steele, with his love of journalism and storytelling, always knew he had a face for television.
Sacramento RT employs approximately 941 people locally, 77 percent of whom are dedicated to operations and maintenance of the bus and light rail systems. John Haswell has been a light rail vehicle technician at Sac RT for the past seven years and says he is “genuinely and thoroughly thrilled to be working on the light rail vehicles.
In Auburn, officers with the California Highway Patrol Valley Division Air Operations run emergency response missions from Butte County to San Joaquin County, a coverage area of 13 counties. “Emergency response is the aircraft’s top priority,” says Sergeant Jeff Watkins, aerial supervisor and pilot for CHP.
As a student, Melanie Haller trained for 12 years at the internationally-recognized Central Pennsylvania Youth Ballet under world-renowned ballet teacher Marcia Dale Weary. Now, as principal of the School of the Sacramento Ballet, Haller trains the Pre-Professional Division — the school’s three highest levels (ages 10 to 18-and-up).
Arrhythmias (irregular or erratic heart rhythms) can lead to heart failure, stroke or cardiac arrest. That’s why cardiologists at UC Davis Medical Center aim to treat it efficiently and completely with a remotely operated magnet-guided catheter system — the first of its kind to be used in the Sacramento area.
Benjamin Schwartz was an aspiring film producer in the middle of creating his first TV show when he stumbled upon his true calling as a cordwainer (a fancy word for shoemaker).