Safety comes first for billboard crew members Rick Barton (left) and Daniel Stutes (right), of Outfront Media, as they change out a billboard along Capital City Freeway in Sacramento. New employees undergo hands-on climbing training, which covers harness safety and personal protective equipment training; everyone has annual classroom study

High Vinyl

Raising vinyl on the roadside

Billboards have been a staple of American advertising since the late 1800s. Originally, crews pasted several strips of posters together to create one large billboard. Now, they use vinyl engineered to withstand harsh weather. 

Jul 22, 2016 Sena Christian
John Haswell has been a light rail vehicle technician at Sacramento Regional Transit for the past seven years.

A Clean Track Record

Sacramento RT employs approximately 941 people locally, 77 percent of whom are dedicated to operations and maintenance of the bus and light rail systems. John Haswell has been a light rail vehicle technician at Sac RT for the past seven years and says he is “genuinely and thoroughly thrilled to be working on the light rail vehicles.

Feb 26, 2016 Kelly Higdon
As principal of the School of the Sacramento Ballet, Melanie Haller trains the Pre-Professional Division — the school’s three highest levels (ages 10 to 18-and-up).

A Dancer’s Destiny

In the studio with Sacramento Ballet prinicpal Melanie Haller

As a student, Melanie Haller trained for 12 years at the internationally-recognized Central Pennsylvania Youth Ballet under world-renowned ballet teacher Marcia Dale Weary. Now, as principal of the School of the Sacramento Ballet, Haller trains the Pre-Professional Division — the school’s three highest levels (ages 10 to 18-and-up).

Dec 31, 2015 Kelly Higdon
Business at the WAL is booming for Benjamins Shoe Corp. Since owner Benjamin Schwartz opened at the new location, what began as a side hobby has expanded into a full shop that ships internationally, offering shoe styles for both men and women.

Shoes with Soul

Benjamins Shoe Corp.

Benjamin Schwartz was an aspiring film producer in the middle of creating his first TV show when he stumbled upon his true calling as a cordwainer (a fancy word for shoemaker).

Oct 23, 2015 Kelly Higdon