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The Many Shades of Structure

What legal structure is best for my business?

For many years, I have been making furniture that I sell to friends and family, and at local fairs and boutiques. It has become so successful that I’d like to work toward officially starting my own business. I know there are many ways I could set up my company; how do I know what will be best for me?

Sep 9, 2015 Coral Henning

Polish that Message

10 strategies for creating a diversified ad campaign

Super Bowl ads aren’t for everyone. If you’re a multi-billion-dollar global brand, shelling out $4.5 million for 30 seconds of airtime may be perfectly reasonable. For the rest of us, there are a few, slightly more affordable options for spending those marketing dollars. And spend them you should. A solid advertising strategy is essential to growing your business.

Aug 27, 2015 Gordon Fowler
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Book Review: The Business of Time, Money and Significance

‘Making Money Is Killing Your Business' asks us to rethink how we define success

Time, money and significance: These are the three desires that every entrepreneur strives for in a business. Unfortunately, most find themselves caught in the never-ending pursuit of money, squelching the essence of true business ownership and personal freedom. As a result, the enterprise never delivers time back for the things we enjoy doing or the opportunity to make a significant impact on the world around us.

Aug 7, 2015 Michael Scott