Super Bowl ads aren’t for everyone. If you’re a multi-billion-dollar global brand, shelling out $4.5 million for 30 seconds of airtime may be perfectly reasonable. For the rest of us, there are a few, slightly more affordable options for spending those marketing dollars. And spend them you should. A solid advertising strategy is essential to growing your business.

Time, money and significance: These are the three desires that every entrepreneur strives for in a business. Unfortunately, most find themselves caught in the never-ending pursuit of money, squelching the essence of true business ownership and personal freedom. As a result, the enterprise never delivers time back for the things we enjoy doing or the opportunity to make a significant impact on the world around us.

Eckert served in the U.S. Marine Corps from 1983 to 1989, traveling the world before suffering an injury to his torso during training. Upon returning to civilian life, the veteran infantryman found the skills he had gained in the marines translated to the business world.

“The beauty of this partnership is our customers get to have it all, and I don’t have to do the things I don’t want to do,” says Jennifer Kaye. “Somebody can come in, grab a fresh sandwich or a salad and then pick up a little something for dessert.”

So-called expert consultants abound, but Alan Weiss’ Million Dollar Consulting: A Professional Guide To Building A Practice offers what many other how-tos don’t: modern, actionable tools for building a highly profitable enterprise.

When car accident totaled Pedro Avila’s beloved ‘87 Volkswagen Cabriolet, he found himself desperate for money to repair the damage. A transportation industry veteran, Avila came up with Road Finch: eco-friendly and interactive marketing — by bicycle.

If you want to eat out but can’t decide which restaurant to go to, try asking yourself a different question: How much do I want to pay? That’s the idea behind Requested, a name-your-price app that’s been turning Sacramento’s dining arena into a digital bidding zone.

Old or poorly planned content can render your website ineffective and obsolete. Here’s how to flush it out.

Innovative thinking and new market pressures are removing many of the barriers that once stood between small businesses and the capital they need to launch and grow. Now more than ever, small and medium-sized companies are finding success by raising funds from everyday investors.

Ask Andy Paul or Ana Manzano about launching their businesses and they’ll answer with smiles. The two previous winners of the Downtown Sacramento Partnership’s Calling All Dreamers contest have gone on to successfully launch their dream companies, including brick-and-mortar storefronts that will serve as milestones in the revitalization of downtown’s shopping corridors.