Target Audience

Niche marketing for small-business growth

When photographer Jill Carmel moved to Sacramento in 2008, she brought a bevy of cameras, a keen eye for composition and her dream of launching a niche business in a new city — a risky move, but passion trumped fear.

Jan 1, 2012 Carol Crenshaw

Money Tree

New Helvetia Hardwoods is homegrown

Tree aficionado Clark Kayler rescues fallen elms, walnuts, sycamores and redwoods — giants that have lined the streets of midtown Sacramento for more than 100 years — and grants them new life in the form of furniture.

Nov 1, 2011 Carol Crenshaw

Voted Off the Island

Dream studio for filmmakers dissolves amidst Vallejo debate

Carissa Carpenter had her eye on Mare Island for the location of a state-of-the-art movie and television studio plus production company. Headed by Carpenter and studio president Howard Kazanjian, renowned producer of blockbuster films such as “Raiders of the Lost Ark” and “Star Wars: Episode VI – Return of the Jedi,” the studio aimed to be an alternative to Hollywood’s heavily booked and expensive movie sound stages.

Nov 1, 2011 Carol Crenshaw