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Minimum Wage Increase: Bad Medicine for a Recovering Economy

Increases in large metropolitan cities are not comparable to the regional economy that is growing in Sacramento

Trends in politics take hold as quickly as those in fashion, and minimum wage increases are definitely “in” this political season. But unlike in the past when Capitol Hill and state legislatures served as battlegrounds for minimum wage debates, cities are now the epicenter. Buoyed by increases enacted in a handful of megacities, American municipalities of all sizes have started asking whether they should follow suit, and if so, to what degree.

Sep 2, 2015 Peter Tateishi
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Go Slow to Go Fast

Winging it won’t work in today’s business landscape

Have you ever walked into a semi-dried lake bed? You start out on firm sand, and little by little the ground gets softer and stickier and deeper until finally the mud pulls your boots straight off your feet. That’s the position of many companies battling today’s marketplace, particularly small-business owners set in their ways and family businesses unable to overcome Dad’s unwavering march into the ground.

Sep 1, 2015 Christine Calvin

3 Tips for Taking a Vacation

You’ll have to plan ahead to truly unplug

We often get so caught up in the planning of our time away that we fail to consider what needs to happen at the office while we’re gone. Make it as easy as possible for your team to cover essentials while you’re gone, and set yourself up for success upon your return

Aug 31, 2015 Kelly Azevedo
(photo courtesy of Sacramento Republic FC)

Schooled in Soccer

Sacramento Republic FC launches new development academy

Sacramento has always been a soccer town. From the tremendous growth of youth soccer to the days of professional indoor and semi-pro teams, the game has long had roots in the heart of the Capital Region. With 13 million Americans playing the game, soccer has exploded in the last decade and is the third most played team sport behind basketball and baseball. Sacramento Republic FC is capitalizing on that fútbol frenzy, now boasting an elite youth academy program.

Aug 28, 2015 Laurie Lauletta-Boshart
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How to Make a Living as a Yogi

Financially sustainable best practices for yogapreneurs

Yoga instructors keep so many of us fit, grounded, mindful, focused and from going postal. Which is why I decided to put my professional talents to work on a market research project for yogapreneurs. The notion was solidified over coffee with one of my favorite yogis who agreed that what yogapreneurs need is what they can’t afford: the strategy and market insights to support their passion-fueled careers.

Aug 27, 2015 MaryJayne Zemer

Polish that Message

10 strategies for creating a diversified ad campaign

Super Bowl ads aren’t for everyone. If you’re a multi-billion-dollar global brand, shelling out $4.5 million for 30 seconds of airtime may be perfectly reasonable. For the rest of us, there are a few, slightly more affordable options for spending those marketing dollars. And spend them you should. A solid advertising strategy is essential to growing your business.

Aug 27, 2015 Gordon Fowler