
The Psychology Behind Why We Tip
Studies show it has little to do with the quality of service
Last summer, Magpie Café in midtown Sacramento added a line on their customers’ checks. It gave them the option to tip the cooks separately from the servers. It gave diners what they universally say they want: more control.

Is it Time to Off-Board a Client?
How to create a clear transition from client to former client
When your company closes a new client, the last thing you might be thinking is how you’re going to eventually close out the contract, too. But not matter what you sell, every business needs this departure system in place if you’re going to have clean transitions and decrease stress.

How an Expensive Suit Can Make You Better at Your Job
A recent study conducted by researchers at Notre Dame, the University of Kentucky, and Penn State found that using brand- name gear can provide a noticeable placebo effect that could boost performance. In other words: If you’ve ever felt like you give better presentation when wearing an expensive designer suit, it might not be your imagination.

The Secret to Brand Loyalty
If you want your customers to stay loyal, make them a top priority
The real secret to brand loyalty: Customers are loyal to brands that are loyal to them. True brand loyalty isn’t bought — it’s earned one customer experience at a time.

Dress for Success
In 2015, wearable technology is set to take off. Are you ready?
The invasion has begun. Don’t look surprised. This moment has been a long-time coming, with research groups prophesying 2015 as the launching point of the wearable technology takeover.

New Spenders
As millenials climb into their highest spending years, financial institutions must go digital to catch their coveted dollars
Ann Thompson, a regional sales executive for Bank of America, knows that the surest route into the hearts and minds of millennials is through their hands — not hand-holding, but talking to them through technology. “They want to be self-served and want things convenient,” Thompson says. “So, we have to reach them through that thing they hold in their hands, a smartphone.”

California Reports 49 Million Records Breached in Four Years
More than 49 million personal information records of California residents were compromised in 657 data breaches from 2012 to 2015, state Attorney General Kamala Harris said in a report citing tips on how people and businesses can protect themselves.

A Clean Track Record
Sacramento RT employs approximately 941 people locally, 77 percent of whom are dedicated to operations and maintenance of the bus and light rail systems. John Haswell has been a light rail vehicle technician at Sac RT for the past seven years and says he is “genuinely and thoroughly thrilled to be working on the light rail vehicles.

Systems for Success
Nonprofits use measurable outcomes to demonstrate success and shore up support
Saint John’s Program for Real Change is part of a growing national movement of nonprofits designing programs that include new ways to monitor outcomes and quantify success for those they serve.

Republic FC Trivia Giveway
Spring is in the air, and you know what that means — it’s fútbol time! We’re excited to bring in another winning season with the indomitable city’s own, Republic FC. To celebrate, we’re giving away two tickets to this weekend’s opening night at Bonney Field. As one of the most formidable teams in the league, this is a game you just can’t miss!