On Oct. 12, 2020, hair-care brand R+Co came to the Federico Advanced academy in Sacramento to present R+Co Drive-In, a socially distanced drive-in and livestreamed educational hairstyling event. The event featured four cutting, coloring and styling demonstrations by R+Co’s Howard McLaren, cofounder; Richy Kandasamy, vice president of color development; Adam Federico, director of content (he is also the owner AJF Salon and creative director of Federico Advanced and Federico Beauty Institute); and guest educator Corinna Hernandez, founder of Pony Education, a hairstyling education studio in Oakland. The demonstrations explored how counterculture impacts mainstream hair and fashion trends.
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