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The oil industry doesn’t typically evoke warm-and-fuzzy words like kindness, compassion and unconditional love. That is, unless, you’re speaking of the Ramos Oil Company. The West Sacramento-based business was founded in 1951 by Bill Ramos, who espoused those values — as well as hard work, generosity and gratitude — as a means to connect more deeply with customers.

“They are values that you’d probably apply to a family, but to my father, his customers were like family,” says Kent Ramos, who has operated the business with brothers Kris and Kyle since the death of their father in 2018.

“We sell a generic product,” Ramos continues, “so nothing sets us apart product-wise from our competitors. We’re mainly a relationship business, so living out these values with our customers is really important.”

Like their company ethos, Ramos Oil’s primary operations — delivering bulk fuel to farms and ranches, construction companies, bus yards and more as a Shell Oil distributor — haven’t changed much over seven decades. “We basically have the same style truck and meters and pumping equipment,” says Ramos. “But the trucks are much bigger today, and they don’t emit any vapor when they make a delivery, so the process is a lot cleaner environmentally.”

That steadiness stands in contrast to changing attitudes, policies and regulations surrounding petroleum products. As electrification expands and climate concerns grow more dire, oil has become a dirty word in some circles. But Ramos doesn’t shy away from it. “We’ve always kept oil in our name because I’ve always believed that companies should have in their name what they actually do. Like it or not, that’s the business that we’re in,” says Ramos. “But there’s been a big trend in recent years for companies to drop the word oil and substitute energy or other terms kind of related to oil.”

 “We do things to keep employees happy and create a workplace they want to be in. Some of them have dedicated their working career to our company, so we feel it’s important to recognize and celebrate that loyalty.” Kent Ramos, co-owner, Ramos Oil Company

As the family’s third generation looks to the future (four of the founder’s grandchildren currently work at the company), they’ll have to contend with shifting trends that imperil their viability. “I think the next generation sees the industry changing quicker than I do,” acknowledges Ramos, “but they may be of retirement age when that happens.” Ramos, for his part, isn’t overly concerned. “I think people understand that we’re going to need fossil fuel for the next 20 years. I mean, they’re still building gas stations everywhere.”

Nevertheless, he acknowledges that pressures on family-owned oil businesses are considerable. “There’s been a lot of consolidation in our industry. A lot of family businesses have been bought out by corporations. We’re one of the last in this industry. It’s tough for small companies to deal with all of the regulatory and compliance issues that we have to deal with today.”

Whatever the coming years bring, Ramos is confident the values upon which the company was founded will endure thanks to their many long-time employees. “We do things to keep employees happy and create a workplace they want to be in. Some of them have dedicated their working career to our company, so we feel it’s important to recognize and celebrate that loyalty,” he says. “Longevity has always been important to us.”  

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