Public Relations: It Does a Business Good
All that work on your marketing and advertising plans could fizzle without a focus on PR
An engaging, on-point, 30-second spot can be a thing of beauty. But a good advertising and marketing strategy has two engines: awareness and relationship-building, and the driver of those engines is public relations.
Full-Court Press
A roundup of the key, in-progress courthouse construction projects
In a few years, a brand new criminal courthouse is expected to open on the edge of the Sacramento railyards. Located on the corner of H and 6th streets, this second Sacramento County court building will be 405,500 square feet with 44 courtrooms. And it’s not the only new courthouse on the horizon. Right now, there are about 100 courthouses identified for development in California.
How to Make Managing Your Money Less Scary: Do it Over Eggs and Bacon
“Everyone’s stressed out about money, everyone’s nervous, everyone’s embarrassed about it, everyone thinks they’re making all these mistakes and they’re the only ones doing it. The idea of getting to relax and have a meal with somebody just changes the conversation and changes the atmosphere.”
Harvesting a Heritage
At Full Belly Farms, succession hinges on the creativity of younger generations
Every week, 330 American farmers leave their land for good. And as an aging population of baby-boomer farmers retire, their jobs aren’t being filled quickly enough. Only six percent of all farmers are under the age of 35. But as the national food movement strengthens, will we see a return to farming? What about the children of these aging farmers — will they love their farm land or leave it?
How West Coast Businesses are (Trying to) Balance a Higher Minimum Wage
In California, higher state and local minimum wages are contributing to some owners’ decisions to sell businesses, said Bob House, general manager of the San Francisco-based brokerage BizBuySell. The company listed 2,296 businesses for sale in metropolitan Los Angeles between March and June, compared with 2,136 in the same period a year earlier.
Strictly Professional
For the next generation, family-business survival rests squarely on formalized governance
There’s an old saying about family businesses: Shirtsleeves to shirtsleeves in three generations. Grandpa hustles and creates the business,Dad takes the baton and then Junior goes down with the ship. According to the Family Firm Institute, just 30 percent of family businesses survive into their second generation, and only 10 percent make it to their third. Why do these firms fail?
NeighborWorks Paint the Town
Nearly 150 volunteers spent Saturday, September 19, sprucing up 10 homes in South Oak Park during the 26th annual Paint the Town event, sponsored by NeighborWorks HomeOwnership Center Sacramento Region.
Fig Farmers Go Nuts
Are pricey almonds pushing out drought-friendly figs?
Kevin Herman sees his fig trees as his future. They require very little water and, even amid long-term forecasts of limited rain and increasing temperatures, the trees are likely to produce a comfortable living for the Madera County farmer.
Super-Earners Targeted in California Tax Push as Revenue Surges
Governor Jerry Brown convinced voters in 2012 they had to raise taxes if they wanted to avoid Draconian cuts to schools. It was temporary, he said. Now, as state coffers are heavy with surplus revenue, advocacy groups and organized labor want to keep the levies in place.
Opinion: California’s Wildfires Didn’t Have to Be This Extreme
“The Valley fire demonstrates what can happen when public and private landowners (much of the Valley fire is on private land) fail to manage their property.”