Don’t Wait to Create Social Media Guidelines
One misstep can spell disaster for your business
Social media is like quicksand. From afar it looks innocent, but one misstep posting the wrong image or making an improper comment can sink your reputation faster than you thought possible. Additionally, while social media can be a powerful tool to reach clients, get media attention and share promotions with your audience, managing it all can be time consuming.
Lawmakers Missed a ‘Green’ Opportunity; Could Consumers Pay the Price?
Environmentalists are accustomed to notching wins in the California Legislature, where their projects often receive a friendly hearing from a supermajority of Democrats and a governor with a laser focus on climate change.
Apple, FitBit Will Join FDA Program Meant to Speed Health Tech
A federal agency that regulates apples wants to make regulations on Apple a little easier.
Back and Forward: Stella Premo on Meeting the Needs of Family Businesses
Stella Premo, executive director of the Capital Region Family Business Center based in Roseville, offers her insight into how her organization works to better serve the unique challenges of family businesses.
Taking Charge
New UC Davis Chancellor Dr. Gary May on innovation, strategic planning and student outreach
New UC Davis Chancellor Dr. Gary May arrived at the university with a stellar reputation for innovation, leadership and academic equality for all students. We sat down with him recently to discuss his plans and goals for one of the region’s landmark institutions.
Bridging the Gap
Navigating the generational divide is essential to preparing for a solid succession
The generational divide can wreak havoc on financial management, succession planning and operations. And regardless of where the tension arises, the root of the issue remains the same: control.
Funding Your Future
With the rising cost of college, experts educate students on applying for financial aid and scholarships
Getting into college is only half the challenge; paying for it is quite another. According to research conducted by two assistant professors of economics, in a paper titled “Accounting for the Rising in College Tuition,” the cost of college tuition more than doubled from 1987 to 2010, and outpaced inflation by 2-4 percent.
Mitigate the Legal Risks of Terminating an Employee
When an at-will termination is at issue, there are certain steps to take and considerations an employer should evaluate to minimize the risk of later becoming the target of a wrongful termination lawsuit.
From Travel Writer to Church Lady
How volunteering led one local woman to shift industries with intention
Mariann Eitzman has been in the workforce for several decades now, and her resume is long and varied. Currently the Next Steps Director for Bayside Adventure in Roseville, which is the organization’s newest church campus, she’s in charge of connecting new churchgoers to each other and to the new and continuing programs at the 3,000-attendee congregation.
Education Foes Fight to a Draw in Sacramento
The sun was already sinking below the horizon on the final night of the lawmaking year as nearly two dozen lobbyists stalked the Capitol’s brightly lit hallways, making sure lawmakers didn’t approve a new math and science school for disadvantaged students.