Turning Toward the River
The waterfronts of Sacramento and West Sacramento are prime candidates for development projects
Because the current generation of young adults and professionals prefer urban lifestyles to the spacious lawns and ample suburban backyards of their predecessors, Tuttle says the Sacramento region has an unprecedented opportunity to turn its riverfront into a tie between the two cities.
Action Items: Mind Your Own Political Business
Cassandra Pye and Josh Wood discuss how businesses can strategically take sides
On this episode of Action Items, communications strategist Cassandra Pye and Josh Wood, CEO of Region Business join host Tre Borden to discuss the fragile mixing of politics with business.
Freelance Life: Brand Yourself
How to market yourself as a solopreneur
Marketing and branding is an inevitable part of your freelance business. For a marketing person, this is the fun part. For everyone else, this is the part that’s most likely delayed (or never done at all), and thus is a missed opportunity to promote yourself and your business.
A Roof of One’s Own
Sacramento Self Help Housing gets the homeless into housing and keeps vulnerable residents in their homes
As the Capital Region rallies around renewed homelessness talks and discussions on the impact of rising rent, one nonprofit has already worked for the last 17 years at the intersection of homelessness and affordable housing.
In a Twist, California Snow Is Keeping Natural Gas Prices Down in Texas
Natural gas in balmy Texas is feeling the chill of California’s snowy peaks 1,200 miles away.
Farm-to-School Programs Make for Healthier Children
Federally-funded programs translate to sustainable farms and healthier children. Yet, despite improved efforts, funding remains lower than demand. In a state that produces half of the nation’s fruits and veggies, California stands to benefit by funding these programs.
Back and Forward: Catherine DesRoches on an Open Approach to Medical Info
OpenNotes Executive Director Catherine DesRoches gives her perspective on the movement to get patients more access to their medical information. For more from DesRoches, check out “The Open Patient” in our May issue. Sign up for our newsletter and we’ll email you when it’s available online.
4 Giving Strategies to Up Your Charitable Impact
Californians are very generous. They donate about 2 percent of their income to charity, which amounted to more than $26 billion in 2013, according to the Urban Institute’s analysis of data from the National Center for Charitable Statistics. If you plan to support your favorite causes this year, consider these simple, tax-smart strategies that help your charitable dollars have more impact.
Dilemma of the Month: Job Title Woes
I am an inside sales representative for a medical device company. I work hard to build relationships over the phone to sell and consult on products. When I was hired, the president specifically told me this was not a telemarketing job. Recently, I caught the president introducing our team as “the telemarketers.” Is this a sign I should go back to school asap or find another job?
It’s Showtime!
Is entrepreneur fandom hurting business creation?
Actual experts of business creation express concern that media’s flashy portrayal of handsome entrepreneurs, disruptive products and instant investment glosses over the unglamorous learning process vital to any new business.