Freelance Life: Brand Yourself

How to market yourself as a solopreneur

Marketing and branding is an inevitable part of your freelance business. For a marketing person, this is the fun part. For everyone else, this is the part that’s most likely delayed (or never done at all), and thus is a missed opportunity to promote yourself and your business.

May 15, 2017 Cherise Henry

Farm-to-School Programs Make for Healthier Children

Federally-funded programs translate to sustainable farms and healthier children. Yet, despite improved efforts, funding remains lower than demand. In a state that produces half of the nation’s fruits and veggies, California stands to benefit by funding these programs.

Mar 29, 2017 Amber Stott

4 Giving Strategies to Up Your Charitable Impact

Californians are very generous. They donate about 2 percent of their income to charity, which amounted to more than $26 billion in 2013, according to the Urban Institute’s analysis of data from the National Center for Charitable Statistics. If you plan to support your favorite causes this year, consider these simple, tax-smart strategies that help your charitable dollars have more impact.

May 4, 2017 Kim Laughton

Dilemma of the Month: Job Title Woes

I am an inside sales representative for a medical device company. I work hard to build relationships over the phone to sell and consult on products. When I was hired, the president specifically told me this was not a telemarketing job. Recently, I caught the president introducing our team as “the telemarketers.” Is this a sign I should go back to school asap or find another job?

May 4, 2017 Suzanne Lucas