Kristina Shevory is a freelance reporter who writes regularly for The New York Times. Her stories have also appeared in the Atlantic Monthly, Businessweek, Pacific Standard and Wired.
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Sticker Shock
Pricing errors can result in traumatic losses. Here’s how to respond.
One morning last year, Cyberguys, a computer and tech accessories retailer, started getting a lot of calls from customers with the same question. Was the company really selling hard drives for $3?
Value Added
5 ways to keep your company out of the bargain basement
Economic revival is giving some company owners hope that it may finally be a good time to sell their business. But without an exit strategy or some advance planning, those owners may be in for some sticker shock.