Andrea Kennedy

Back Writer

Andrea Kennedy is a solar-powered San Diego native whose work has been published from California to New York. A content creator and editor for print and web, she currently writes food, profile and lifestyle pieces for print magazines.

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Vested Interest

Venturing into the Next Economy

The Next Economy initiative aims to accelerate job creation and new investment in the Capital Region by developing key economic areas, or “clusters,” of growth. The critical motivator to these clusters, experts say, is venture capital, a cash investment.

“We need to have a funding mechanism for launching these types of firms within a region in order for the region to be successful,” says Curt Rocca, managing partner with DCA Partners, business advisory and private equity firm.

Feb 1, 2014 Andrea Kennedy

Social Network

How crowdfunding connects strangers — and your business – to money

“Small Market, Big Heart” tells the story of the Sacramento Kings and their fans’ fight to hold onto the team. But the 80-minute documentary — packed with NBA archive footage and interviews with Kings’ executives, local politicians and sports entertainment personalities — isn’t from the NBA offices or an established production company.

Feb 12, 2013 Andrea Kennedy
Certified Public Accountant John Sterling looks at damaged boxes of records removed from his Crisfield, Md. office after superstorm Sandy

(Photo by AP Photo / Alex Brandon)

All Wet

Would your vital documents be safe in the face of disaster?

On the Staten Island waterfront, long-time beloved Italian eatery Puglia by the Sea rises from the waves with floor to ceiling windows offering dramatic ocean views. White tablecloths sit foreground to a grand cherry-and-brass bar, and patrons regale over stately plated mussels, antipasto and filet mignon. Or, they did. Until Hurricane Sandy.

Jan 1, 2013 Andrea Kennedy

The Giving Divide

Why is the Capital Region so stingy?

Earlier this year, most locals couldn’t help but overhear buzz about the launch of local eateries like The Red Rabbit and Pour House. Imagine that same tenor about contributing to local charities.

Dec 1, 2012 Andrea Kennedy

Slim Pickings

A shortage of farm labor impacts food harvests

Coasting through the sweeping fields of California’s Central Valley, it’s not unusual to spot collections of crouching figures diligently tending crops. These primarily Hispanic immigrants prune, thin, harvest and grow much of California’s renowned produce. But over the past decade or so, hundreds of thousands of these indispensable farm workers have vanished.

Nov 1, 2012 Andrea Kennedy

West Cap Renaissance

A fresh downtown on a road less traveled

West Capitol Avenue is looking pretty snazzy these days. Modern buildings with shiny, chrome lettering line clean, wide sidewalks. Newly planted trees lead to bright bus stops stylized with sculptured ‘W’s nearly 10 feet tall.

Feb 1, 2012 Andrea Kennedy

Sight on Seattle

Sac seeks inspiration from the Emerald City

As Sacramento’s Next Economy initiative tackles job growth, it is looking at a spectrum of untapped industries — as opposed to singling out individual industries — ripe for expansion. That strategy is the hallmark of two groups in the Seattle area.

Jan 1, 2012 Andrea Kennedy

A Taxing Tug of War

The Amazon tax hits retailers where it hurts

In the past 10 years, Alzada Knickerbocker of independent bookseller The Avid Reader has seen her revenue cut in half. To help businesses like hers that suffered during the e-commerce boom, earlier this year lawmakers introduced the Assembly Bill X1 28, the so-called Amazon tax law.

Nov 1, 2011 Andrea Kennedy

Posed for Growth

Sacramento's yoga market thrives

In a Thursday morning’s darkness, the hardwood floor of Yoga Shala is covered wall to wall in rubber mats. Seated, students center their breath as instructor Tyler Langdale begins the Vinyasa class.

Oct 1, 2011 Andrea Kennedy