
From Professional Skiing to Design Strategy
Why finding patterns has served one design professional through a varied career path
Ethan Martin didn’t take a traditional path to his position as director of user strategy for local digital creative agency Bukwild. In his younger years, he thought he’d map and maneuver challenging ski runs around a mountain town for a living. Instead, as an adult, he finds himself navigating design challenges for a digital creative agency in Old Sacramento.

Americans are Retiring Later, Dying Sooner and Sicker In-Between
The U.S. retirement age is rising, as the government pushes it higher and workers stay in careers longer.
But lifespans aren’t necessarily extending to offer equal time on the beach.

A Good Vintage
In the Capital Region, wine is truly a family affair
In the wine industry, families must often handle the unique dynamics of their arrangement while running several operations at once — growing grapes, producing wine, and marketing and selling the final product. It’s not always easy. But these four wine-industry families wouldn’t have it any other way.

As Capitol is Hit by “Me Too” Reports of Sexual Harassment, Will Lawmakers Make Changes?
Do Capitol employees have enough protection to believe that they can report sexual harassment or assault and maintain their careers?

Vines and Bines in the Pines
Placer County boasts both a growing wine and beer scene
Why is Auburn beer blowing up? Besides the amenable climate, perhaps the appeal lies in the area’s clean and balanced water that originates as the Sierra snowpack.

Family-Run Speciality Coffee Shops Thrive in Roseville
In a historic brick building on Lincoln Street in Old Roseville, FourScore Coffee House is open for business after a two-year hiatus. Now expanded and remodeled, the family-run coffee shop features a funky portrait of President Abraham Lincoln in sunglasses, reclaimed wood tables built by a local craftsman and brick pulled from the K Street demolition in Sacramento that made room for the Golden 1 Center.

Startup of the Month: Text to Ticket
With traffic safety app, citizens earn cash targeting distracted drivers
If you’re texting and driving, Sarah Morell might be recording you. She’s usually riding shotgun, as her husband drives, with her camera phone, ready to catch traffic safety violators on video. Her 6-year-old daughter’s in on the action too.

Why CEOs Should Care About Being Political Actors
For the past seven years, I have taught a class at the UC Davis Graduate School of Management, which is called “The Business of Politics.” As a guest speaker, Chris Micheli has presented a lecture for several years on lobbying at the State Capitol.

Buzzwords: Frothy
The market conditions preceding a bubble, where prices are overvalued and driven up, thanks to unsustainable demand.

The Business of Boutique Fitness
How three sisters are spinning the wheels of specialized fitness success
Ask Elena Katnik’s advice on opening a family-run business, and she’ll caution against it. But not because it hasn’t worked at TEAMride, a popular Sacramento-based spin studio.