Mike Testa is the senior vice president of convention sales and business development at the Sacramento Convention & Visitors Bureau.
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Eat it Up
Why you should salivate over Sacramento’s farm-to-fork mantra
In October of last year, Sacramento Mayor Kevin Johnson declared Sacramento the “Farm-to-Fork Capital of America,” presenting the city with a long-term opportunity to build a distinct brand identity that could help the region attract and retain citizens, conventions, tourists and entrepreneurs. It’s especially valuable because a strong regional identity gives energy to the economic engines that make cities successful. Anyone needing proof can look directly to Austin, Texas.