MaryJayne Zemer

Back Writer

MaryJayne is a problem solver, culture builder, and shameless optimist. She’s also the Chief Idea Officer at Brand Mother Strategies, where she builds the Mother of all Brands.

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Buzzwords: Engagement

As it relates to the workforce, the degree to which employees are involved in, enthusiastic about and committed to their work and workplace.

Engaged employees are pivotal to an organization’s financial success, company culture, brand experience and ability to retain top talent. But according to Gallup’s most recent polls, only 31.5 percent of U.S. employees are actively engaged at work, and disengaged employees currently outnumber actively engaged employees 2 to 1.

Jun 23, 2016 MaryJayne Zemer

Buzzwords: Parity

The complexities of wage parity are beyond equal pay for equal work

We’ll be hearing a whole lot of buzz about wage parity this year — in part because groundbreaking research conducted by New York University, University of Pennsylvania and the University of Haifa in Israel identifies flat-out gender bias as the elephant in the room affecting wage parity. This new study, titled “Occupational Feminization and Pay,” is the single most comprehensive study on wage parity in the U.S. to date.

May 16, 2016 MaryJayne Zemer

Buzzwords: Synergy

If allowed to go unchecked, it could be the downfall of your team

Synergy, in the common lexicon, is the magic that makes collaborations more efficient, effective and profitable than individualized efforts. It originates from the Latin word synergia,meaning “cooperation.” You’re most likely to hear it used to describe the potential benefits of a collaborative or combined effort, like a strategic partnership, merger and acquisition, creative brainstorming session or co-branding effort.  

Apr 22, 2016 MaryJayne Zemer

Buzzwords: Millennial

Throwing a wide net won't help you market to this coveted demographic

The millennial generation’s sheer numbers, unprecedented spending power, and knack for radically influencing progressive trends and cultural shifts has made them a highly sought after target market. While millennials are currently the single largest generation to date, making up an entire quarter of the population, they’re also the most diverse generation this country has ever seen, making them far more difficult to target as a collective whole.

Mar 21, 2016 MaryJayne Zemer
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Your Brand Needs a User Manual

Here’s a list of chapters to include

If brand is more than a logo, why are most brand books little more than a style guide? A style guide isn’t going to empower your employees to deliver on your brand’s promise, guard your brand’s differentiators, or make everyday decisions in line with your brand strategy.

Jan 19, 2016 MaryJayne Zemer

Buzzwords: Authenticity

Don't fake it

There’s a whole lot of buzz lately about authenticity: authentic leadership styles, authentic brands, authentic values, authentic marketing and advertising … and on and on. By definition, something is authentic if it is genuine, real, of unquestionable origin, not faked or copied, verifiable and trustworthy.

Jan 7, 2016 MaryJayne Zemer
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How to Make a Living as a Yogi

Financially sustainable best practices for yogapreneurs

Yoga instructors keep so many of us fit, grounded, mindful, focused and from going postal. Which is why I decided to put my professional talents to work on a market research project for yogapreneurs. The notion was solidified over coffee with one of my favorite yogis who agreed that what yogapreneurs need is what they can’t afford: the strategy and market insights to support their passion-fueled careers.

Aug 27, 2015 MaryJayne Zemer

Past the Ping Pong Tables

Your internal brand matters more than your office perks

Thinking about progressive company cultures probably brings to mind businesses like Google, Twitter, Facebook — companies with free snacks and bean bag chairs. But it’s not the toys and perks that create these cultures. Collaborative-style seating and ping pong tables are the side effects, rather than the catalysts, of enviable and innovative company cultures.

Feb 9, 2015 MaryJayne Zemer
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The Upside of the Downturn

3 ways the sharing economy is a better economy

The sharing economy is a collaborative economic movement inspired by the efficiency of loaning and sharing existing resources on a fee-for-service model. It reduces environmental waste while supporting financial sustainability and building stronger communities, and it’s having a bigger impact than you might realize. 

Nov 3, 2014 MaryJayne Zemer
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Death by Desk Chair

How to combat our national sitting epidemic

Those long hours you’re logging at your desk may be taking a physiological toll that your morning run and bike commute can’t quite undo. We’re in the midst of a sitting epidemic that comes with some pretty scary health implications, but a simple change in our corporate culture might hold the key to better fitness for us all.

Oct 6, 2014 MaryJayne Zemer