Christi Black-Davis is a senior public relations consultant and Edelman, a business executive and civic leader. Her clients include national brands, statewide trade associations and public agencies.
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Calling All Brandoulas
Branding Sacramento is essential to our economic development
Does a community’s brand matter?
Consider this. A local medical practice recently tried to recruit a dermatologist. After an extensive search, they offered the job to a young, out-of-state doctor — who couldn’t convince his wife to move to Sacramento. “I’m not moving there,” she told him. “It’s boring.” The search started over.