In the rugged world of construction, where steel beams and concrete foundations reign supreme, a new force is emerging — one that’s reshaping the industry landscape with a fresh perspective and unwavering determination. SR Diversified (SRD), a dynamic women-led company, is making waves and shattering stereotypes in a field long populated by men.
At the helm of this powerhouse is Natane Rogers, a visionary leader whose innovative approach has catapulted SRD to new heights since taking the reins in 2020. Under her guidance, the company has experienced remarkable growth, expanding its reach and expertise across multiple construction domains.
SRD’s journey began in 2014 with a focus on procurement, but it quickly evolved under the leadership of Cindy Megerdigian, who steered the company into inspection services and general contracting for large utility hydroelectric projects. When Natane took over, she further expanded the construction and inspection divisions, solidifying SRD’s position as a versatile player in the industry.
Today, SRD’s services span an impressive range, including heavy civil construction, electrical work, commercial construction and a proprietary vault remediation system. The company has built a reputation for tackling complex projects in remote areas, maintaining high standards of quality, safety and service — a niche that sets them apart from the competition.
“We’re creating the infrastructure, buildings, bridges and spaces that will define our future. It’s an incredible responsibility and an even more incredible opportunity.” — Natane Rogers, President
What truly distinguishes SRD is its unique positioning in the market. As a woman-owned company in the male-populated field of heavy civil construction, SRD brings a fresh perspective and diverse leadership to the industry. Their ability to work in exceptionally isolated locations and take on high-risk projects has earned them a select group of competitors, often bidding against other specialty contractors due to the challenging nature of their work.
SRD’s client roster reads like a who’s who of utility giants: PG&E, Southern California Edison, California American Water, Yuba Water and Black & Veatch, to name a few. The company’s relationship-based approach has resulted in a high rate of repeat business from satisfied clients, a testament to their commitment to excellence.
But it’s not just about the projects and clients. SRD’s success is deeply rooted in its strong company culture. The core values of Work Ethic, Dedication, Drive, Genuineness and Relationships are more than just words on a wall — they’re the lifeblood of the organization, ingrained in every employee and guiding every decision.
Recently, SRD revised its mission statement to “Embracing Diversity & Building Relationships,” reflecting its commitment to inclusivity and strong client partnerships. This ethos permeates every aspect of the company’s operations, fostering a culture of trust, dedication and authenticity.
The rise of women in construction is more than just a passing trend — it’s a full-fledged movement gaining momentum at an incredible pace. Recent industry conferences dedicated to women in construction have seen their attendance double from 2023 to 2024, showcasing the growing enthusiasm and support for female professionals in the field.
Natane is thrilled to witness this transformation and is particularly excited about the future of construction in the hands of the next generation. She believes that diversity in the workforce brings fresh perspectives, innovative solutions and a more inclusive industry overall.
“The construction field offers a wide array of exciting career opportunities that go far beyond what many might expect,” Natane says. “From project management and engineering to sustainability consulting and technology integration, there’s a role for every skill set and interest.”
As our infrastructure continues to evolve and grow, it’s crucial to attract talented individuals from all backgrounds to meet the challenges of tomorrow. Natane emphasizes the importance of getting involved in the construction industry, not just for personal career growth, but for the future of our communities and nation.
“By joining this dynamic field, individuals have the chance to shape the world around us,” she says. “We’re creating the infrastructure, buildings, bridges and spaces that will define our future. It’s an incredible responsibility and an even more incredible opportunity.”
As SR Diversified continues to lead by example, Natane and her team are paving the way for a more diverse, innovative and exciting future in construction. They’re not just building structures; they’re building a legacy of empowerment, inclusivity and excellence.
The construction industry is calling, and it’s louder and more diverse than ever before. Are you ready to answer the call and build a brighter tomorrow? With companies like SR Diversified leading the charge, the future of construction looks not only strong, but also wonderfully diverse and full of opportunity.
