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The Incredible Lightness of Shrinking
The tiny-house movement wants to change the way you think about housing
In the past five years, 57-year-old Elaine Walker has lived in four cities: Washington D.C., two in Northern California and now Orlando, Fla. And in all four, she lived in the same house.That’s because it’s a farmhouse on wheels.
Let’s Get Focused
Could you strip down to just the essentials?
Forget the question of whether you would want to do it. Could you strip down to just the essentials? Given the task, how easy would it be for you to identify the most necessary and vital items in your home? What about those in your business?
Out-of-State Students Provide Valuable Diversity
Expanding nonresident enrollment is not an option that can be rejected without careful consideration
Given the importance of a degree or certificate from a publicly supported California college — a community college, a California State University or the University of California — some taxpayers may ask why California colleges should serve any student who isn’t a state resident.
Status Check: Bonney Plumbing
New CEO Laurie Johnson picks up where Jimmy Crabbé left off
Where Crabbé left off in the development of departmental training and service protocols, Johnson will be connecting the dots in the larger picture for the company.
Can I Be Written Up For This?
What to do when your conduct is questioned
Recently my boss went out of town. Upon her return, she called me and my co-worker into her office to tell us that our HR person emailed her while she was out and said someone in the office complained about us being too loud. Yes, we were joking and laughing, but no one came to me to complain or ask that we lower our voices. Still, my supervisor told me the incident is going on my record. I feel like I’m in kindergarten even asking for advice on this, but can I really be written up for talking loudly?
Polish that Message
10 strategies for creating a diversified ad campaign
Super Bowl ads aren’t for everyone. If you’re a multi-billion-dollar global brand, shelling out $4.5 million for 30 seconds of airtime may be perfectly reasonable. For the rest of us, there are a few, slightly more affordable options for spending those marketing dollars. And spend them you should. A solid advertising strategy is essential to growing your business.
Head in the Clouds
California State Senate pro Tem Kevin de León has an aggressive plan to curb climate change
Senate pro Tem Kevin de León is California’s first Latino Senate leader in more than 130 years. He has championed an aggressive agenda centered on transitioning the state away from fossil fuels and toward a low-carbon, high renewable energy economy. We sat down with him recently to discuss that transition.
Pull Up a Chair
Restaurateurs are feasting on expansion opportunities across Sacramento
Around the Sacramento region, the Mulvaney’s attitude is rare. So many other chefs and owners are taking up those offers or have their own plans to expand. 2015 is proving to be a banner year for restaurant expansions, and as Sacramento’s new Golden 1 Arena rises, 2016 will surely continue the trend. Here’s just a partial lineup of what’s shaking down around the region:
New seats at the table
10 of the most notable restaurant expansions in the region
The lineup of restaurateurs expanding in the Sacramento region is a long one. Here’s are 10 of the most notable names:
Plight Of the Novice Nurse
Nurses are in high demand, but only if they’re seasoned
A nursing shortage has been looming like a storm cloud, warning the country’s health care industry of impending change. The health care and education industries prepared for it by training novice graduates, advocating for advanced degrees and expanding the roles of nurses. The question now is whether the newbies will be ready in time.
Survival of the Fishes
California depends on hatcheries to maintain the state’s salmon population, but the cost is genetically inferior fish
Every spring and summer, Chinook salmon gather in vast schools along the central coast of California, fattening up on krill and small fish before their autumn spawning migration into the Central Valley. Fishermen in commercial boats, private skiffs and kayaks take to the water, and most summers, the fleet catches several hundred thousand Chinook weighing somewhere between five and 30 pounds. California’s bounty of salmon, however, does not reflect a thriving fish population.
Go With the Grain
Elk Grove Milling pursues international markets, but the success rates are stacked against them
After a slow start piecing his way through El Salvador’s business regulations in 2008, Robert Lent began distributing Stable Mix throughout that country in 2012. Now the milling company — which employs 50 workers, makes $12 million in gross sales a year and, as Lent likes to say, feeds 17,000 horses a day — is poised to expand its distribution network in Honduras, Nicaragua, Guatemala and Mexico.
Optical Realities
VSPOne Optical Technology Center
VSPOne Optical Technology Center-Sacramento opened in Folsom in November of 2014. The lab manufactures custom prescription eyewear and processes approximately 4,600 pairs of eyewear per day. Here’s how they do it: