August 2015

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Let’s Get Focused

Could you strip down to just the essentials?

Forget the question of whether you would want to do it. Could you strip down to just the essentials? Given the task, how easy would it be for you to identify the most necessary and vital items in your home? What about those in your business?

Aug 3, 2015 Christine Calvin
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Can I Be Written Up For This?

What to do when your conduct is questioned

Recently my boss went out of town. Upon her return, she called me and my co-worker into her office to tell us that our HR person emailed her while she was out and said someone in the office complained about us being too loud. Yes, we were joking and laughing, but no one came to me to complain or ask that we lower our voices. Still, my supervisor told me the incident is going on my record. I feel like I’m in kindergarten even asking for advice on this, but can I really be written up for talking loudly?

Aug 10, 2015 Suzanne Lucas

Polish that Message

10 strategies for creating a diversified ad campaign

Super Bowl ads aren’t for everyone. If you’re a multi-billion-dollar global brand, shelling out $4.5 million for 30 seconds of airtime may be perfectly reasonable. For the rest of us, there are a few, slightly more affordable options for spending those marketing dollars. And spend them you should. A solid advertising strategy is essential to growing your business.

Aug 27, 2015 Gordon Fowler
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Pull Up a Chair

Restaurateurs are feasting on expansion opportunities across Sacramento

Around the Sacramento region, the Mulvaney’s attitude is rare. So many other chefs and owners are taking up those offers or have their own plans to expand. 2015 is proving to be a banner year for restaurant expansions, and as Sacramento’s new Golden 1 Arena rises, 2016 will surely continue the trend. Here’s just a partial lineup of what’s shaking down around the region:

Aug 17, 2015 Rick Kushman

Plight Of the Novice Nurse

Nurses are in high demand, but only if they’re seasoned

A nursing shortage has been looming like a storm cloud, warning the country’s health care industry of impending change. The health care and education industries prepared for it by training novice graduates, advocating for advanced degrees and expanding the roles of nurses. The question now is whether the newbies will be ready in time.

Aug 25, 2015 Russell Nichols
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Survival of the Fishes

California depends on hatcheries to maintain the state’s salmon population, but the cost is genetically inferior fish

Every spring and summer, Chinook salmon gather in vast schools along the central coast of California, fattening up on krill and small fish before their autumn spawning migration into the Central Valley. Fishermen in commercial boats, private skiffs and kayaks take to the water, and most summers, the fleet catches several hundred thousand Chinook weighing somewhere between five and 30 pounds. California’s bounty of salmon, however, does not reflect a thriving fish population.

Aug 11, 2015 Alastair Bland

Go With the Grain

Elk Grove Milling pursues international markets, but the success rates are stacked against them

After a slow start piecing his way through El Salvador’s business regulations in 2008, Robert Lent began distributing Stable Mix throughout that country in 2012. Now the milling company — which employs 50 workers, makes $12 million in gross sales a year and, as Lent likes to say, feeds 17,000 horses a day — is poised to expand its distribution network in Honduras, Nicaragua, Guatemala and Mexico.

Aug 4, 2015 Anita Creamer
VSPOne Optical Technology Center-Sacramento opened in Folsom in November of 2014. The lab manufactures custom prescription eyewear and processes approximately 4,600 pairs of eyewear per day. Johnny Younger, a senior coating technician, has been with the company for 14 years.

Optical Realities

VSPOne Optical Technology Center

VSPOne Optical Technology Center-Sacramento opened in Folsom in November of 2014. The lab manufactures custom prescription eyewear and processes approximately 4,600 pairs of eyewear per day. Here’s how they do it: 

Jul 24, 2015