The Industry Is Struggling, but Regional Vintners Think Wine Can Still Win

How lower demand, generational shifts in alcohol and potential Trump tariffs are affecting winemakers

After three decades of growth, the industry has seen three years of negative sales. Grape farmers are being severely undercut by cheaper bulk wine from abroad. Sudden, unpredictable tariff shock is knocking exports and profit margins off kilter. And there’s been studies of late suggesting that Gen Z, those born between 1997 to 2012, is abandoning the wine life and maybe even alcohol altogether. But local growers are optimistic nevertheless.

May 12, 2025 Scott Thomas Anderson

This Fanciful Retreat Turns Heads With Soundscapes and Water Features

Visionary voice actor transformed a derelict bungalow into his own ‘happiest place on earth’

Du Bose, a voice actor, lived in L.A. for 25 years before growing weary of the scene. In 2015 he resettled in his hometown of Fair Oaks while continuing to work in the industry. To decompress from a stressful job, Du Bose threw himself into transforming his yard and home into a showstopper. “I wanted to make it feel like I was on vacation,” he says. 

May 2, 2025 Kendall Morlan