Benicia paid consultants $40,000 to help with a branding strategy; among the recommendations were revitalizing and bringing people to the downtown waterfront, shown here.

Secret Destination

Solano hopes to attract travel spending by uncovering its image

If Napa County is wine country and Calaveras County is frog-jumping territory, where does that leave a place like Solano? Trying to catch up, perhaps.Thirty years ago Napa County was where Solano is today, says Solano County Supervisor Mike Reagan. In 1992, Napa brought in $361 million in tourism revenue, and with $319 million, Solano wasn’t far behind. Fast-forward to 2006: Napa brought in almost $890 million, but Solano’s revenue only rose to $554 million.

Apr 30, 2009 Sukhjit Purewal